China News Service, Changchun, December 18

　　Author Tan Weiqi Xue Dongdong

　　"First apply lotion to ensure skin moisturization, then apply concealer and liquid foundation." This is the general procedure of Xilong's makeup before class. As a performance teacher of an art examination institution, his daily work needs his "face value" support .

　　It is human nature to love beauty, but makeup is not just to be more "good-looking".

Xilong believes that, to some extent, makeup is an expression of professionalism and respect for others, and self-confidence can also be enhanced through makeup.

　　In recent years, the consumption data of male beauty has been rising in China.

According to statistics from iiMedia Consulting, a third-party data mining and analysis agency for the New Economy Industry, the size of China’s male skin care products market will be 8 billion yuan in 2020 and is expected to reach 9.9 billion yuan in 2021. The male consumer market in the fields of beauty and beauty Opening quickly in China.

　　It can be seen that more and more Chinese men pay more attention to their own image management and are willing to spend more on beauty makeup to improve their quality of life.

　　The reporter visited the skin care market in Changchun, Jilin, and learned that in recent years, facial masks, BB creams, toners, lipsticks and other products have been favored by men, and their sales have shown obvious growth trends.

　　A person in charge of a medical aesthetics institution told reporters that in the past, men's daily makeup might be labeled as "unfavorable". Now, these traditional prejudices are gradually being broken.

"Men's makeup and plastic surgery have become commonplace, and they are also pursuing'rich and handsome'."

　　In an interview with reporters, Cui Jihong, a national secondary psychological consultant, said that with social progress and economic development, China’s urban construction, interior and exterior decoration, and environmental beautification are undergoing rapid changes. In terms of aesthetic psychology, the overall aesthetic standards It is also improving.

　　Cui Jihong believes that the Chinese male group who is willing to spend on "face" is an active pursuit of "internal and external training" and a refined life and a refined life.

　　The rapid rise of China's live broadcast economy and e-commerce economy has also brought greater convenience to the consumption of male beauty.

Turn on the phone and click on the webpage to quickly understand the product features and watch the buyer's "assessment". This allows many "homeboys" who don't have time or don't like shopping to lie on the sofa to buy their favorite skin care and beauty products. .

　　Bai Yu, a young man born in the 90s in Changchun, attaches great importance to his image.

"Whether in the workplace or in life, you must have high requirements for yourself, especially for single men, you need to pay more attention to image, which is conducive to finding the right partner."

　　As Bai Yu said, women are an indispensable driving force for the economic development of men's appearance.

Cui Jihong said that the overall aesthetic standards of Chinese society are gradually improving, and women's requirements for male appearance will also be internalized into men's requirements for their own appearance.

　　In the future, at various time points such as Valentine's Day and Father's Day, Chinese men may not be surprised to receive makeup gift boxes from their spouses or relatives and friends as gifts.

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