Chinanews.com, Chengdu, December 17 (Reporter Xu Yangyi) The 2021 7th China Agricultural Brand Annual Awards Ceremony with the theme of "Brand Strengthening Agriculture and Rural Rejuvenation" was held in Chengdu on the 17th.
"2021 China's Top 100 Iconic Brands of Agricultural Products" was announced at the ceremony, and 100 nationally renowned agricultural products brands including "Meishan Spring Orange", "Fuling Mustard" and "Tongwei Fish" were selected on the list.
The "Top 100 Iconic Brands of Agricultural Products in China" was released for the first time in 2019. It aims to adapt to the requirements of agricultural brand building in the new era, and create a group of standing and popular in the domestic market, popular and competitive in the international market. Chinese agricultural brand.
Over the past three years, it has been widely recommended by agricultural departments, agricultural associations, and brand institutions across the country. More than 5,000 agricultural product brands have actively participated in the evaluation. More than 100 mainstream and industry media have focused on the brand. The brand exposure has exceeded 100 million times. "Wuchang Rice" "Yantai" Agricultural brands such as "Apple" and "Yanghu Hairy Crab" have been selected successively, and the brand awareness, reputation and market competitiveness have been further enhanced. As a result, many agricultural products brands have stepped out of the mountains and moved across the country and entered the vision of consumers.
The scene of the launch ceremony.
Photo courtesy of Tongwei Group
In order to ensure the authority, impartiality and professionalism of the selection of the list, the top 100 list consists of China Agricultural University, Renmin University of China, Chinese Academy of Agricultural Sciences, Zhejiang University, Sichuan Agricultural University, Southwestern University of Finance and Economics, Xihua University, Fulai The jury composed of consulting, Yuanyi Think Tank, Tianxia Star Agriculture and other institutions will conduct comprehensive evaluation and professional selection of participating brands in terms of sales, market share, innovation, and popularity, and select the best among the best. The final selection "Meishan Spring Orange", "Fuling Mustard", "Tongwei Fish", "Zhenjiang Fragrant Vinegar", and "Jinxiang Garlic" are 100 benchmark agricultural brands with both reputation, quality and innovation.
It is reported that since the launch of the “2021 China Top 100 Iconic Brands of Agricultural Products”, more than 3,000 brands have participated in the evaluation, including nearly 60 agricultural products such as grains, oils, fruits and vegetables, tea, meat, eggs, and milk, the highest ever.
Among the "Top 100 Iconic Brands", Sichuan continued to top the list with 22 brands; Inner Mongolia ranked second with 16 brands; Xinjiang ranked second with 12 brands, surpassing Shaanxi, and ranked first in the top three.
Among the top 8 on the list, the western provinces occupy 6 seats.
Participating brands in Chongqing and Guizhou have increased significantly, and agricultural brands in the western region have developed strongly.
In addition, 83% of participating brands made the list for the first time.
Among the brands on the list, fruits, livestock and poultry meat, condiments, etc. still have a strong momentum, ranking top three in the overall category; as a whole, "old brands are new and new brands are emerging", "category diversification, niche products are popular". "Product processing is deepened, product-oriented health" and other characteristics.
These brands have been rooted in the front line of the countryside for many years, directly or indirectly helping more than 10 million people in poverty and making a major contribution to poverty alleviation and rural revitalization.
Huang Qigang, secretary-general of the China Academy of Agriculture and Animal Husbandry Brands, said that strengthening brand agriculture will help enhance the influence and competitiveness of local agricultural products, and is a key measure to boost the revitalization of rural industries.
In the new stage and new journey, the construction of agricultural brand is of greater significance. It has become an important focus for comprehensively promoting rural revitalization, consolidating and expanding the results of poverty alleviation, and accelerating the modernization of agriculture and rural areas.
The selection of "Top 100 Iconic Brands of Agricultural Products in China" is an important part of the agricultural brand creation system. And the beautiful, small and special agricultural brands are sold throughout the country and to the world.
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