The winners are presented with financial prizes and advisory services from the Sheraa team.

The Sharjah Gate Challenge supports startups in the creative industries sector

Bodour Al Qasimi during honoring the winning companies.

From the source

The "Sharjah Gateway Challenge", organized by the Sharjah Entrepreneurship Center "Sheraa", in cooperation with the Ministry of Culture and Youth, and in a strategic partnership with the Sharjah Museums Authority, Air Arabia, and Alef Group, is an integrated platform aimed at supporting startups operating In the creative industries sector, and facilitating its communication with relevant institutions from the public and private sectors in Sharjah and the various emirates of the country, thus contributing to building and promoting the growth of a prosperous creative economy.

In the presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sheraa Center, and Minister of Culture and Youth, Noura bint Mohammed Al Kaabi, the Center honored Suhail Dahdal, Assistant Professor in the Media Department at the American University of Sharjah, and Emirati entrepreneurs: Noura Kalban and Alia Lootah, with the Dora award. The new challenge, which is organized in cooperation with the Ministry of Culture and Youth.

Executive Director of the Sharjah Entrepreneurship Center (Sheraa), Najla Al Midfa, said: “We designed the Sharjah Gateway Challenge program in such a way that it becomes a platform from which startup companies can launch into the UAE and Arab markets, to support the growth of these companies in the creative sectors, and to contribute to achieving the emirate’s vision to enhance its position as a destination. Global investments and influential companies at the international level.

She added: “The applications that we received from startups from all over the world embody the growing system of influential ideas in the creative sector, and indicate that company founders and entrepreneurs possess potentials that qualify them to achieve the desired positive change in the UAE economy and stimulate innovation in the region, and we look forward to helping the winners transform Their ideas into integrated start-up companies on the ground that contribute to strengthening the economy of the Emirate of Sharjah and the UAE.”

Sohail Dahdal won the “Place Challenge” category for the (Museum AR) application presented by 5th Wall Company, which aims to liberate art, collectibles and paintings from museums and include them in the daily life of the community.

The project, which came with the support of the Sharjah Museums Authority and Air Arabia, provides a unique and innovative experience in the world of storytelling in terms of form and content, as it seeks to motivate young people to tell the events of the past using future tools, and the project relies on the idea of ​​​​the innovative combination of storytelling and technology And cooperate with 3D artists, developers, screenwriters and filmmakers to take advantage of them on the ground.

While the two Emirati women, Noura Kalban and Alia Lootah, won the "Forum Challenge", with the support of the "Alef Group", for the "Expression Room" project, which is located in the "Medaf Creative Studio" they founded, where the project gives emerging artists a wide space to express their ideas Completely free without any restrictions, and it is an ideal platform to stimulate the curiosity of tomorrow's innovators and develop their creativity, through multi-media artistic activities and workshops aimed at building and developing the skills of children and adolescents.

The owners of the two winning projects received a prize of $50,000 each, of which $25,000 was allocated to implement projects with the help of supporting institutions, $15,000 in cash, and $10,000 for company registration. The award also included granting the winners office space at a reduced price, banking services, and services Consulting from the Sheraa team and dedicated mentors to help them reach their target markets.

perfect opportunity

Adel Ali, CEO of Air Arabia Group, said: "We were pleased to participate in supporting the Sharjah Gate Challenge, which is an ideal opportunity to promote the growth of emerging companies and help them participate with their innovative ideas in building the future of the emirate and accelerating comprehensive economic growth."

Regular workshops

Director-General of the Sharjah Museums Authority, Manal Ataya, said: "The authority periodically organizes workshops and various activities to develop the talents of young creators and expand their knowledge horizons to build a generation of thinkers and creators."

Ataya stressed the authority's keenness to build local and international partnerships to achieve its mission, in line with the emirate's strategy aimed at nurturing the future generation of creative thinkers.

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