Promote the improvement and expansion of consumption in counties and townships (market walk)

  Expanding rural consumption and promoting the quality and capacity expansion of consumption in counties and townships is not only the proper meaning of comprehensively promoting rural revitalization, but also an important link to solve the problem of unbalanced and insufficient development. It is an objective requirement to promote the realization of common prosperity. , It is of great significance to accelerate the construction of a new development pattern

  According to data released by the National Bureau of Statistics, in the first 10 months of this year, the retail sales of rural consumer goods in my country was 4753.3 billion yuan, an increase of 14.4%.

In October, retail sales of consumer goods in rural areas increased by 5.6% year-on-year, 0.8 percentage points higher than the increase in retail sales of urban consumer goods.

At present, as the economy continues to recover steadily and to stabilize and improve, the rural market has active consumption and strong demand, which has played a more prominent role in stimulating economic growth.

  The "14th Five-Year Plan" and the 2035 long-term goal outline proposed: "Improve the integration of urban and rural consumption networks, expand the coverage of e-commerce in rural areas, improve the county consumption environment, and promote the upgrading of rural consumption." Expand rural consumption and promote the quality of consumption in counties and villages. Capacity expansion is not only the proper meaning of comprehensively promoting rural revitalization, but also an important link in solving the problem of uneven development. It is an objective requirement for promoting common prosperity. It is of great significance for smoothing the domestic cycle and accelerating the construction of a new development pattern.

  my country has more than 2,800 county-level administrative districts and more than 38,000 township-level administrative districts, with a large population of counties and townships.

In recent years, my country’s total retail sales of rural social consumer goods, per capita consumption expenditures of rural residents, and rural online retail sales have all maintained rapid growth. There is huge room for growth in upgraded products and service-oriented consumption such as automobiles, home appliances, digital products, and beauty products.

  But in general, there is still much room for improvement in the rural market.

Because some rural commercial facilities are not yet developed, the types of goods are not rich enough, and the service methods are relatively lagging, restricting the improvement of rural residents' consumption level.

The rural area is vast, the lives of farmers are relatively scattered, and the problem of the "last mile" is still relatively prominent.

It is urgent to accelerate innovation and improvement of service methods, stimulate consumption vitality, and further promote the expansion and upgrading of rural markets.

  Improving the infrastructure is a prerequisite.

Compared with cities, infrastructure construction such as roads, logistics, and information services in rural areas is still relatively weak.

It is necessary to strengthen infrastructure construction, improve the three-level rural logistics system at the county and village levels, and realize the effective connection between urban and rural production and consumption.

Promote the formation of a large domestic market that connects supply and demand, integrates urban and rural areas, and connects domestic and foreign trade, and promotes the smooth flow of industrial products to the countryside and agricultural products to cities.

  Increasing quality supply is the key.

Relevant market entities should introduce more products suitable for the needs of county and township residents.

It is necessary to support traditional commercial enterprises to use 5G, big data, Internet of Things and other information technologies to accelerate digital, intelligent transformation and cross-border integration, and continuously increase marketable products and services to meet the individual needs of county and rural residents.

  Promoting consumption upgrade is the goal.

Now, with the gradual increase in income levels, the consumption upgrade of rural residents is showing obvious momentum, and the stamina of health consumption, service consumption, and cultural consumption is full.

However, consumption upgrade and consumption structure optimization is a long-term process, and policy support is still very necessary.

While promoting industrial products to the countryside, actively promote services to the countryside.

At the same time, vigorously develop the digital economy, promote the digital transformation of county and township businesses, and accelerate the cultivation of new types of consumption.

In addition, with the rise of rural tourism, urban residents' consumption in the countryside is increasing, which drives the growth of rural residents' income; an increase in farmers' income can further drive rural consumption and prosper the rural market.

It is necessary to continue to improve the consumption environment, optimize service methods, and make the effect of interaction between urban and rural residents' consumption more significant.

  The rural market is a blue ocean and a consumer area with huge potential.

We believe that with the continuous improvement of infrastructure, the increasing quality of supply, and the continuous upgrading of household consumption, the vitality of the rural market will continue to be activated and inject stronger impetus into the sustained and healthy development of the economy.

  Du Haitao

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