"Digital people" walk into our lives

  Wang Yichen

  Since the beginning of this year, the virtual "digital human" market has rapidly heated up, and many technology companies have released "digital human" related products.

Recently, Baidu released the first ultra-realistic "digital person" in China that can interact within the APP.

Prior to this, the ultra-realistic "digital person" AYAYI developed by Alibaba officially "joined" Ali and became the digital manager of Tmall Super Brand Day; OPPO released a mobile phone intelligent assistant based on virtual human multi-modal interaction, which can achieve communication with users. Real-time interaction in multiple scene ecology; Station B is dedicated to set up zones for virtual anchors.

Unconsciously, virtual "digital people" have begun to enter our lives.

  A virtual "digital person" refers to a virtual person with a digital appearance, which integrates comprehensive AI capabilities such as multi-modal modeling, speech recognition, knowledge graphs, and visual technology. Its value in social, communication, marketing and other fields is gradually emerging .

For users, virtual people are the necessary avatars to enter the virtual world. Users can set up multiple avatars with different images according to their preferences; for brokerage companies, virtual idols have a lower risk of default than real people, so they are willing to incubate virtual idols and virtual idols. Anchor: For merchants, the launch of diversified "digital people" can also obtain more commercial scenarios and expand new digital marketing space.

  With the gradual maturity of related technologies, as an important carrier for interaction with the virtual world, "digital humans" have a broad potential market.

Data from research institutions show that by 2030, the overall market size of my country's virtual "digital people" will reach 270 billion yuan.

  A thousand miles begins with a single step.

Even if it is a virtual "digital person", it must be down-to-earth to move forward.

Although the concept is hot, the industry is still at a relatively early stage, and its development is still facing restrictions on policies, capital, technology, and talent.

  Whether virtual "digital people" can go far, the core lies in technology.

At present, the production method of virtual "digital humans" is low in automation, high in production threshold, and key technologies are not yet fully mature.

In the next step, we must continue to increase key core technology innovations, reduce the production cost of "digital people", provide a more natural and lifelike experience of getting along, improve the restoration of the face and voice of "digital people", and promote the construction of an open platform for "digital people" , Enhance technology accessibility.

  Whether virtual "digital people" can go far, the key depends on the application.

At present, the virtual "digital human" market is in the pre-cultivation stage. Virtual anchors that replace real human services and virtual idols in virtual IP are the current market hotspots, and applications tend to be entertaining.

As artificial intelligence technology continues to mature, the virtual "digital human" market is gradually expanding into the field of life services.

In the future, the advancement of digital technology will create more diverse application scenarios and greater development space for "digital people".

  As a new thing, there are still many gaps in people's understanding of virtual "digital people".

At the level of system standards and safety ethics, there is not only a lack of uniform technical standards and requirements in the industry, but product quality varies from good to bad, related laws, regulations, and ethical norms have yet to be improved, and there are certain potential risks.

It is necessary to intensify research on the psychological impact of various virtual "digital human" applications on humans and the impact on human society, and relevant laws, regulations and ethical norms should be promulgated as soon as possible.