Rural online retail sales increased by 16.3% year-on-year (new data and new highlights)
Picking and cleaning, packing boxes, and logistics trucks come and go.
In the navel orange base in Fuxi Village, Huangbai Township, Ruijin City, Jiangxi Province, boxes of newly picked navel oranges are sold across the country through the e-commerce platform.
"With an online store, you will not worry about selling fruits year after year, and your life will be more prosperous!" said Wang Fuzhou, the head of the base. In this year's picking season, they sold thousands of boxes every day without leaving their homes, driving more than 300 farmers to find jobs nearby. .
General Secretary Xi Jinping pointed out that “e-commerce can not only help the people get rid of poverty, but also promote the revitalization of rural areas, which has a lot to do.” “We must actively develop rural e-commerce and express delivery services, broaden agricultural products sales channels, and increase farmers’ income.”
Since the beginning of this year, my country's rural e-commerce has shown a new trend of accelerating development.
The business big data monitoring released by the Ministry of Commerce showed that in the first three quarters, the national rural online retail sales were 1429.31 billion yuan, a year-on-year increase of 16.3%; the national agricultural products online retail sales were 304.39 billion yuan, a year-on-year increase of 1.5%.
——Network cables connect urban and rural areas, and rural e-commerce has become a new platform for docking production and sales.
"The enthusiasm for online shopping is high among villagers, and delivery and delivery are always busy." At the e-commerce service station in Liuhe Village, Pingluo Town, Kang County, Gansu Province, Liu Chenghui started sorting express delivery early in the morning.
This year the county specially upgraded and reconstructed village-level e-commerce service stations, and expanded new businesses such as special product sales and live broadcast to help farmers.
Nowadays, Liu Chenghui's store receives and ships more than 300 orders every day, and makes a profit of about 150,000 yuan a year.
The popularity of rural e-commerce has benefited from the accelerated construction of rural network infrastructure.
As of June this year, the Internet penetration rate in rural areas was 59.2%, and the proportion of optical fiber and 4G in administrative villages exceeded 99%. More and more folks enjoy the convenience and benefits brought by digitalization.
The rapid development of rural e-commerce has boosted rural consumption.
In October this year, my country’s rural market sales increased by 5.6% year-on-year, and the growth rate was 0.2 percentage points higher than the previous month.
As of the end of last year, retail sales of consumer goods in rural areas have grown faster than urban ones for eight consecutive years.
During the "13th Five-Year Plan" period, national rural online retail sales increased from 0.89 trillion yuan in 2016 to 1.79 trillion yuan in 2020, an average annual growth rate of 19.1%.
——E-commerce in rural areas has become a new support for farmers’ income growth.
"The rice has not been opened some time ago, and the rice has been ordered." Li Xiancai of the fragrant rice planting base in Dongdun Village, Suyu District, Suqian City, Jiangsu Province, relied on e-commerce orders to turn 600 acres of fragrant rice into a good product, driving 35 households Farmers increase their income and become rich.
Since the beginning of this year, Suyu District has launched more than 400 kinds of special agricultural products online, and the online sales of famous and high-quality agricultural products have exceeded 1 billion yuan.
In Julu County, Hebei Province, Ma Jie, a young entrepreneur who has returned to his hometown, is carrying goods live, and orders continue to rise.
"We sell more than 200 orders of honeysuckle products every day, with annual sales of more than 1 million yuan." Ma Jie said that honeysuckle is a specialty of Julu County. After online sales, more and more "first repeat customers" have become "repeat customers."
Traffic has become "new agricultural materials", live broadcast has become a new agricultural matter, and e-commerce sales have become an important channel for agricultural product sales.
As of the end of last year, there were 15.205 million rural online merchants (shops) nationwide, and comprehensive demonstrations have driven 36 million local entrepreneurship and employment in rural areas, and a total of 6.188 million people out of poverty have increased their income.
Since the beginning of this year, support for entrepreneurship and innovation in rural areas has continued to increase, and more and more people returning to the countryside have used modern methods such as the Internet to increase the income of the villagers.
——Strengthening industry and cultivating talents, rural e-commerce has become a new driving force for rural revitalization.
"Apple is connected to the e-commerce industry chain, and logistics costs have dropped significantly." Yang Ting Kuairen Kuai, an agricultural product anchor in Yijun County, Shaanxi Province.
The county has introduced logistics enterprises to unblock the passage of agricultural products out of the village and into the city.
"Yijun Apple's online competitiveness is getting stronger and stronger. Not long ago, some folks took the initiative to ask me to bring goods."
Rural e-commerce helps the poverty alleviation industry chain.
At present, more than 100,000 e-commerce service points of various types have been built in 832 poverty alleviation counties across the country, and the channels for agricultural products to go up and industrial products to go down are further smoothed.
The flow of people, logistics, and capital are extended to poverty alleviation areas, and small production families can be promoted to effectively connect with the big market, from "what you produce and sell what" to "what the market needs to produce what", which effectively promotes agricultural efficiency and farmers' income in poverty alleviation areas.
Accelerate the cultivation of rural e-commerce talents and vigorously promote the revitalization of rural talents.
Since 2019, the Ministry of Commerce has promoted the construction and application of national e-commerce public service platforms, carried out actions to benefit the people and enterprises, coordinated e-commerce platforms, professional training institutions and other types of service resources, for the majority of small and medium-sized enterprises and individuals including agricultural entities. Provide rural e-commerce courses and related services for free.
The agricultural product supply chain was further optimized.
Since the beginning of this year, rural e-commerce has achieved remarkable results in promoting the docking of agricultural production and marketing, promoting agricultural transformation and upgrading, promoting the effective connection of poverty alleviation and rural revitalization, and comprehensively promoting rural revitalization.
In the next step, the Ministry of Agriculture and Rural Affairs will take the "Internet +" agricultural product export project from villages and cities as its starting point to promote the smooth connection of agricultural product production and sales, high quality and better prices, promote agricultural transformation and upgrading, improve quality and efficiency, and broaden farmers’ employment and income channels, in order to promote agriculture and rural areas. Modernization provides new momentum.