In the Internet age, the revitalization of rural areas cannot do without digital empowerment.

In the past two years, Fengxian County, Xuzhou, Jiangsu has taken seizing the opportunities of digital economy development as an important starting point for agricultural modernization, continued to promote the construction of digital villages, and continuously activated the endogenous driving force of rural revitalization through “digital assistance and smart agriculture”.

  "Using big data to grow apples, green and high-yield apples will not worry about sales." In mid-November, Fengxian apples entered the full-fledged season, and Zhang Huiguang, a big apple grower in Liangzhai Town, ushered in the harvest season.

"Despite the adverse weather this summer, our 200 acres of orchard adopted digital precision planting, which was almost unaffected. The use of chemical fertilizers fell by 20% year-on-year, the use of pesticides fell by 30%, and the yield per mu exceeded 5,000 kilograms." Busy picking apples. Zhang Huiguang said.

  Walking into the orchard, I saw a variety of high-tech products such as fruit sensors, growth surveillance cameras, etc., "arming" the entire orchard.

  "Cameras and sensors all over the corners of the orchard will regularly collect soil, climate, water and fertilizer data and upload them to the county's agricultural big data platform. Fertilization, spraying, pruning and other operations will be automatically recorded." Zhang Huiguang said that mobile phones are "new farm tools." The data is the "new agricultural materials", and each apple can be "precisely drawn" with just one click.

  "Whether the sunshine time for apples is sufficient, when should they be topdressed, and how many fruits can be produced in an acre of orchard? The results can be obtained immediately through big data analysis." Fengxian Public Data Center Project Planning Director Wang Kun said, every apple has The two-dimensional code has achieved traceability. Relying on the deep integration with the e-commerce industry, more than 8,000 apple growers in Fengxian County have realized online sales of apples.

  In 2020, more than 20 special agricultural products such as Red Fuji apples, white pears, yam, burdock, asparagus, yellow onions, etc., will be sold through the Internet for more than 300,000 tons, of which 100,000 tons of apples will be sold, which will drive the renovation of 50,000 acres of orchards. The cold storage capacity was increased by 100,000 tons.

  "We have collected 79 items of agricultural-related data in five categories, and established 16 sets of agricultural and rural data systems, including smart farm visualized linkage management and agricultural product price monitoring and early warning, and collected 340 million pieces of local agricultural-related data, and realized sharing and intercommunication between systems. "Fengxian Public Data Center Director Chi Xingxing introduced that relying on big data, villagers have broadened their horizons. While improving planting and breeding techniques, the concept of getting rich and their lifestyle are also changing.

  Sun Dan, the person in charge of the Fruit and Vegetable Family Farm at Jinyanglu, Zhaozhuang Town, Fengxian County, is an expert in planting.

"In order to sell agricultural products at a good price, the town helped to connect with experts from the Taobao Village Operation Center of the county data center to get the pulse on the spot, and gave us suggestions for digital marketing and standardization, so that agricultural products can be sold on the Internet." Sun Dan said that the farm's income this year can exceed 1 million yuan.

  "In the past three years, the average annual growth rate of e-commerce retail sales in Fengxian County has remained at around 35%. In 2020, e-commerce transactions will reach 12 billion yuan, of which agricultural and sideline product sales will exceed 3.6 billion yuan, a year-on-year increase of 26.8%." Say.

  While helping the development of the agricultural industry, Fengxian Digital Rural Construction has also explored a digital path in multiple scenarios of grassroots party building, public services, and social governance.

Fengxian has realized the overall construction of the "Eight Wisdom Integration" of urban and rural education, medical care, public transportation, water supply, gas, logistics, cleaning, and governance.

There are 343 administrative villages in the county, each of which has a "net", 300,000 "digital farmers" are active in the "online villages", and the villages have realized digital and networked governance.

  "Relying on cloud computing, Internet of Things, artificial intelligence and other technologies to implement the'digital village' project has activated the endogenous power of rural development and smoothed the'last mile' of serving the masses." Fengxian County Party Secretary Lou Hai said that the next step will be Build a digital resource platform for rural revitalization, and create a “digital path” for rural revitalization in inter-provincial border areas.

(Economic Daily reporter Jiang Bo)