As the retail industry moves to utilize digital technology, major apparel companies have begun demonstrative experiments to analyze the behavior of customers using sensors attached to hangers and use it for actual sales.
This demonstration experiment was started jointly by major apparel companies TSI Holdings and Kyocera at a brand store in a commercial facility in Kawasaki City.
The experiment will be conducted using the app for brand members.
When the customer launches the app and picks up the product, the sensor attached to the hanger reacts and emits radio waves, allowing the store to record the product picked up by the customer.
In addition, communication equipment is installed around the mirror and the dressing room so that customers can see which product they have tried on.
The company analyzes the behavior of customers based on the collected information, and also sends information on products that customers are likely to like by e-mail to verify the effect on actual sales.
Hiroyuki Watanabe, executive officer of TSI Holdings, said, "It is important to individually grasp the shopping data of people who visit the store only a few times a year. I would like to use the results of this experiment for sales promotion." ..
Among the retail industry, Sogo & Seibu has also installed 20 cameras in a part of the sales floor of the store in Shibuya, and started efforts to grasp the age and gender of customers and utilize them in the product lineup. The movement to utilize it is progressing.