China News Service, Beijing, December 7th (Reporter Du Yan) As one of the important activities of the 24th Beijing-Hong Kong Fair, the special event "Take the opportunity of the construction of an international consumer center city to promote new steps in Beijing-Hong Kong cooperation" Held in Beijing today.

During the event, the regional headquarters of five companies settled in Beijing, which will help Beijing build a “consumption center city”.

It is reported that Beijing has identified 15 regional headquarters of multinational companies this year, the number of which has been a record high, and the accumulative number of Beijing has exceeded 200, reaching 201.

　　In February of this year, the Beijing Municipal Government issued the “Regulations on Promoting the High-Quality Development of Headquarters Enterprises in Beijing”, implementing city and district policy coordination, adopting a combination of reward funds and reward supporting policy services, and integrating “1+N” headquarters support policies The system has effectively stimulated the confidence of the headquarter enterprises in the development of Beijing.

　　The relevant person in charge of the Beijing Municipal Bureau of Commerce said that in the construction of an international consumption center city, headquarters companies actively participate in it and play an important role.

Fashion brands have always been favored by consumers and are an important part of expanding consumption.

Through the headquarters policy, Beijing accurately supports and optimizes the services to the headquarters enterprises, and takes the headquarters enterprises as the lead to promote the accelerated development of consumer brands.

In 2021, 15 regional headquarters of multinational companies have been recognized, and the number of certifications hit a record high. The cumulative number of certifications in the city exceeded 200, reaching 201, including a group of fashion consumer brand headquarters companies including Hong Kong companies.

　　During the event, Li Zhijie, Deputy Secretary-General of the Beijing Municipal People’s Government, told representatives of five overseas fashion consumer brand headquarters companies: Sala Commercial (Beijing) Co., Ltd., Decathlon (Beijing) Sporting Goods Co., Ltd., Ali Health Technology (China) Co., Ltd., Beijing Watsons Personal Goods Chain Store Co., Ltd. and Li Ning (China) Sporting Goods Co., Ltd. issued the plaque of "Regional Headquarters of Multinational Companies".

As representatives of fashion consumer brand companies, the five headquarters companies have injected new vitality into the construction of Beijing's international consumption center city and added a touch of beauty to the capital's high-quality consumption.

Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, promoted the city projects and policies for Beijing's cultivation and construction of an international consumption center.

Photo by China News Agency reporter Han Haidan

　　Si Yiwen, President of ATS Group Greater China, said that the group owns 8 brands including Zara, Massimo Dutti, Oysho, and Zara Home. , Currently operating in more than 50 cities across the country, and is investing heavily in the construction of brand new digital high-quality stores.

Obtaining this certification will further motivate the group’s more than 8,000 professionals in China. The group is doing its utmost to meet the needs of customers for high-quality fashion, and assisting the development of Beijing’s headquarters economy and promoting the high-quality development of the capital’s economy. China's prosperity and progress have contributed.

　　During the event, Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, introduced the projects and policies of Beijing's cultivation and construction of an international consumption center city.

Among them, the two core district commercial district projects with unique cultural heritage are highlighted, the Wangfujing commercial district with "business + tourism + culture + technology", and the Qianmen Dashilan commercial district featuring "time-honored brand + national tide"; two Trendy and fashionable consumer projects, SKP South Project, Sanlitun Taikoo Li West Project; Shougang Liugonghui project for urban renewal and industrial relics transformation; the first Langyuan Station project for the incubation of new consumer brands; two new iconic consumption growth points Universal Studios Project, Daxing Airport Airport Economic Zone International Consumer Hub Project.

　　When talking about the innovation policy, Guo Wenjie pointed out that enterprises are encouraged to participate in the Beijing consumption season reward policy, and every quarter it will reward about 20 urban commercial complexes that actively participate in the Beijing consumption season activities and have achieved remarkable results. The maximum support is 800,000 yuan; every quarter rewards Around 400 offline retail companies and catering companies above designated size that actively participated in the activities of the consumption season in Beijing and achieved significant results will be given a maximum of 1 million yuan in support.

Support the new consumer brand incubation policy, support up to 2 million yuan for new consumer brand incubation base transformation projects; new consumer brand enterprise development projects, up to 1 million yuan; new consumer brand incubators to build service platform projects, up to 500,000 yuan .

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