The integration of cultural and tourism always reminds people of "poetry and the distance", and the heart is filled with infinite yearning.
On November 28, the first three-day China (Wuhan) Cultural Tourism Expo ("Cultural Tourism Expo") ended successfully in Wuhan, Hubei Province.
As the first multi-format fusion international exhibition in China, this expo focused on displaying the new achievements, new formats and new vitality of the development of the cultural and tourism industry, attracting thousands of cultural and tourism companies to participate in the exhibition, and nearly 100,000 people made appointments to visit.
Winter Jiangcheng became lively due to the gathering of visitors from all over the world, and it also conveyed people's pursuit of a high-quality life and a firm belief in overcoming the epidemic.
Popular cultural and tourism feast
"Cross north and south with one foot, see Jingchu at a glance, and travel to China in one day."
From the white mountains and black waters to the snow-covered plateau, from southern customs to northwestern scenery, from folk art to popular elements, the well-designed booths in the main venue of the Cultural Tourism Expo allow tourists to linger.
On November 27, the first day of the Cultural Tourism Expo opened to the public, Wuhan citizen Zou Panlong brought his children to the exhibition early in the morning.
"I have long heard that Wuhan will host the Cultural Tourism Expo. I also made an appointment as soon as possible. I didn't expect that there would be so many people on site." Zou Panlong told reporters that children can enjoy the magnificent mountains and rivers of the motherland and the splendid culture here. , To make up for the shortcomings of not being able to travel far due to repeated epidemics.
——High technology.
In the crowded "Big Beauty China" complex, the double-sided wrap-around flexible screen reel comes oncoming, and the embracing end-to-end double arc shape is unique, with a surrounding, seamless, flexible creative structure, and a panoramic display of our country The vast natural landscape.
In the Hubei Pavilion, the yellow crane tower presented in light sculpture tells the romantic legend, the millennium plum trees and the fallen plumes are flying, and each plum flower is equipped with a Beidou high-precision AI control chip.
——High grade.
This exposition attracted 16 nationally renowned museums and museums, including the Palace Museum, and 10 nationally renowned intangible cultural heritage projects, including Suzhou embroidery, Yixing Zisha, and lacquerware.
The Wuhan booth set up the Zhiyinhao immersive and interactive zone, and the scenery of Old Hankou was vividly reproduced by five large screens, as if entering a time tunnel.
Actors dressed in suits and cheongsam performed the life of that year, and the audience held up their selfie sticks, busy taking pictures of "traveling through".
——High popularity.
The two popular IP pavilions, "Li Ziqi Oriental Life Hall" and "Ding Zhen's Hometown, Holy Litang" are extremely popular.
Ding Zhen used his hometown dialect to bless Wuhan with "good luck, peace and safety", while Li Ziqi brought Shu embroidery, brushes and other works.
According to the organizer, a total of 2.988 million people participated in the event during the event, of which nearly 100,000 visitors made an appointment to visit the main venue of Wuhan International Expo Center.
Since the opening of the visit reservation channel on November 23, the appointments have been fully booked until the afternoon of November 25.
In order to meet the needs of citizens and tourists, the closing of the exhibition hall was postponed on November 27 and 28 respectively.
A grand meeting of diverse and clashing ideas
At present, the cultural and tourism industry has become a "must-answer question" for economic development and the progress of the times.
Promoting the integrated development of culture and tourism in a wider area, at a deeper level, and at a higher level will continue to meet the people's new expectations for a better life.
During the expo, the organizer also simultaneously held the main forum of "New Development Pattern: Deep Integration of Culture and Tourism" and 4 sub-forums including "The Dialogue between the Yangtze River Civilization and the Great River Civilization of the World".
Experts and scholars present at the conference provided advice and suggestions for the in-depth integration and development of cultural tourism based on topics such as the new pattern of cultural tourism development and new business formats in the digital age.
"Under the current background of the integration of culture and tourism, the development of smart tourism needs to cross the three gaps of digital culture's business and industries, cities and villages, young people and other groups." Sun Ruofeng, a doctoral tutor at Wuhan University, believes that it is necessary to narrow and even reduce it. To fill the three gaps, government departments should strengthen policy guidance and project support, mobilize the enthusiasm of social participation, and in particular strengthen standard setting, to avoid the waste of social resources caused by disorderly development.
At present, customized tours, family outings, and self-driving tours have become the mainstream of the industry.
"From the perspective of the past two years, the development and recovery of Hubei's tourism industry has tightly grasped the needs of contemporary tourism development. When you travel, you must not only see the beautiful scenery, but also enjoy the good life." Dai, Dean of China Tourism Research Institute Bin said that the kinetic energy of the entire tourism market-oriented development has changed, and it must be broken into parts and promoted by the power of culture, technology, and capital.
"my country's tourism industry needs to solve the problems of focusing on scenic spots and neglecting supporting facilities, focusing on quantity and lack of branding, focusing on construction and neglecting operation." Liu Feng, vice chairman of the Quanlian Tourism Chamber of Commerce, said that Hubei still needs to do a good job in building a world-class tourist destination. Four aspects including top-level design, brand building, product innovation and service improvement.
Statistics show that in the first three quarters of this year, the overall prosperity of China's tourism market has steadily improved, showing a stepwise recovery and a volatile recovery.
"The seasonality of China's tourism market has not been disrupted by the epidemic." Ma Yiliang, chief statistician of the China Tourism Research Institute, said that in the first three quarters of this year, the comprehensive index of the national tourism economy has steadily entered the "prosperous" range from "relative prosperity", with an average of The "prosperity" level of 105.82 increased by 31.45 year-on-year.
Cooperation platform for exchange and display
At the expo, exhibitors from various provinces presented the most elite tourism products, fully communicated and interacted, and planned for future cooperation; leading cultural tourism companies such as China Youth Travel Service, Tencent, and Ctrip showed the freshest travel methods and the most interesting travel methods at the moment. Outline a future trip full of novelty and romance for the audience; travel authorities and international tourism agencies from 15 countries including the United Kingdom, France, Portugal, South Korea and other countries bring beautiful and delicious food from all over the world. Cross-border commodity bonded areas are also introduced on site to showcase And sell international duty-free goods.
"Jiangsu and Hubei drink the same river. The two places have profound cultural backgrounds and rich scientific and educational resources. Nanjing and Wuhan also have many things in common." Li Chuan, deputy director of the Jiangsu Provincial Department of Culture and Tourism, said that the two provinces can interact with each other in the future. As a source of tourists, there are broad prospects for cooperation in cultural and tourism cooperation.
At the Xiangyang booth, Liu Dayou, the fourth generation inheritor of Zaoyang coarse cloth, a national intangible cultural heritage, and chairman of Hubei Baibutang Handmade Home Textile Co., Ltd., has been busy on the coarse cloth machine.
"I am honored to be able to participate in the first Cultural Tourism Expo. I hope that with this shareholder spirit, more people can see and like the excellent traditional skills of the motherland, and also expand the international sales of the company's products." Liu Dayu said.
"At present, Shanxi is promoting the high-quality development of cultural tourism in all aspects, and is moving steadily towards the goal of a culturally powerful province in the new era and an internationally renowned cultural tourism destination." said Wang Jihong, a second-level inspector of the Shanxi Provincial Department of Culture and Tourism, who must use this platform , A comprehensive display of Shanxi's rich tourism resources, allowing more tourists from home and abroad to enter Shanxi and fall in love with Shanxi.
It is understood that this expo also held a series of activities such as the signing conference for the investment promotion of key cultural and tourism projects in Hubei, the grand linkage of tourism consumption in the three provinces of Hunan, Hubei and Jiangxi, the Global Traveling Salesman Conference, and the first "Hubei Gifts" selection exhibition. A total of 50 cultural tourism projects were signed. The total amount of projects is 165.586 billion yuan, of which 5 projects exceed 10 billion yuan.
(Economic Daily News reporter Dong Qingsen Liu Jie)