How the quality of Internet celebrity fruits "long red" (micro)
Sunshine rose grape is a variety introduced from abroad many years ago. It has become popular in the market because of its crisp, fragrant, sweet taste and rose fragrance.
Some time ago, Sunshine Rose, which was once expensive, had a price "diving" phenomenon, which attracted much attention.
Price changes reflect changes in the relationship between supply and demand.
A large number of local sources are on the market, which directly affects the price of Sunshine Rose.
According to the survey, in 2016, my country's sunshine rose cultivation area was only tens of thousands of mu, and last year it was expanded to 800,000 mu; the production area has also been concentrated in Yunnan and Zhejiang from the original, and now there are more flowers in the country.
The cultivation area continues to grow, the cultivation area expands rapidly, the output increases and it is concentrated on the market in a specific month, and the transportation cost from the place of production to the market has become lower...Under the combined effect of many factors, the price of Sunshine Rose has dropped.
The price change of a kind of fruit affects both production and consumption.
For the growers, the initial "entry" was mainly because of the high profitability and profitability of the new varieties.
Nowadays, prices are falling and market competition is fierce. How to respond to changes and make adjustments is a question that many growers are thinking about.
For consumers, fruits that were originally rare and precious are now "flying into the homes of ordinary people", allowing more people to taste the deliciousness of new varieties.
It should also be noted that some cheap sunshine roses have problems such as insufficient sweetness and too thick skin.
How to increase planting conditions and management techniques while expanding the cultivation area has put forward higher demands on the supply side.
Nowadays, my country has become the world's largest fruit producer and consumer. In 2020, China's fruit output has exceeded 280 million tons. People's consumption power is constantly improving and fruit choices are becoming more abundant.
From the avocados and cherries in the past two years to the sunshine rose now, the "net celebrity" fruits that have frequently appeared, demonstrating the huge potential of the fruit industry.
In fact, in the huge consumer market, multi-level and diversified needs always exist.
From this perspective, development opportunities can be obtained by taking the road of small profits but quick turnover, or taking the road of scarcity and high return.
The key is that fruit producers have a clear positioning and differentiated development to avoid blindly following the trend.
The taste will change, the outlet will change, and the quality is the real foundation.
Take Sunshine Rose as an example. Its high price comes from high quality, and high quality is not only reflected in the advantages of varieties, but also in the excellence of various links such as cultivation management, disease control, and market supervision. , Particle uniformity and other aspects.
As far as fruit growers are concerned, due to a certain planting cycle, one cannot hope for the production method of "what is the price and what to grow". Instead, they should aim at variety cultivation, quality improvement, and brand building, and promote high quality with high standards. .
The discussion around fruit prices and quality reflects the people's growing need for a better life.
The "14th Five-Year Plan" and the 2035 long-term goal outline emphasize the acceleration of the development of modern agriculture and bring new opportunities to the fruit planting industry.
From building a planting demonstration base, broadening market advantages, to introducing smart elements and ensuring refined management, various localities use practical exploration to continuously promote the fruit industry to achieve higher quality development, which will surely better meet the needs of the people.