After being fined 450,000 yuan for false propaganda and other reasons, the Canadian goose brand down jacket has recently caused heated public opinion again due to the "overlord clause" of "non-refundable".

Why do Canadian geese that sell for more than 10,000 yuan so often "moths" appear?

One of the important reasons lies in its "different internal and external" policy.


　　Recently, consumers complained that they bought a down jacket for more than 10,000 yuan in a Canadian goose store in Shanghai, but they were asked to sign "Unless relevant laws provide otherwise, all products sold in specialty stores in mainland China are not allowed to be returned." The "Overlord Clause".

Later, this down jacket with obvious quality problems could not be returned after repeated communication.


　　On the Canada Goose Global official website, its return policy is "30 days for no reason to return", but in the Chinese market, it has a "overlord face".

Interestingly, after the fermentation of public opinion, the Canadian Goose issued a statement on the morning of December 1 stating that the meaning of this clause is "subject to compliance with relevant laws and regulations, all products sold in specialty stores in mainland China can be returned and refunded." , Seems to be trying to get away through "word games".

In the interview with the Shanghai Consumer Protection Commission, the return and exchange process expressed by the Canadian Goose was far from the actual situation reported by consumers.


　　This is not the first time the Canadian Goose has played a "word game."

This year, the Canadian goose was punished by the Shanghai market supervision department for claiming that its Hutterite down was "the warmest". The market supervision department found that the warmth performance of the down is not related to the place of production. The Canadian goose is suspected of violating the "Advertising Law of the People's Republic of China". 》Article 4, paragraph 1.


　　Consumers are required to sign the apparently unfair "Overlord Clause", the judgment of product quality issues is "you have the final say", and the advertisements are free to exaggerate... Playing "word games" again and again is behind the Canadian goose's indifference and deliberate attention to the rights and interests of Chinese consumers. "There is a difference between inside and outside."


　　Years ago, some foreign brands implemented discriminatory policies in the Chinese consumer market. Some brands deliberately sold prices in China higher than those abroad, while others only “forgot” the Chinese market when they were recalled globally.

In recent years, with the sound market supervision system and the maturity of Chinese consumers, the filter of "foreign moons are exceptionally round" has long since disappeared, and discriminatory policies have almost disappeared.

However, the Canadian Goose is still stuck in the illusion of "stupid people and a lot of money", deliberately introducing after-sales service terms that are significantly lower than those of the global "Mainland China" after-sales service.


　　The protection of consumer rights has never been controlled by a single business’s own “overlord clause”.

If you want to gain recognition in the Chinese market, whether it is a Canadian goose or a goose of any country, you need to understand: Only by bringing out high-quality products and services, and giving consumers enough sincerity and attitude can you gain a foothold.


　　(Zhou Rui, our newspaper commentator)