China News Service, Beijing, December 2 (Reporter Zhou Rui) The National Development and Reform Commission organized in Beijing on the 2nd a video promotion conference on typical cases of consumer assistance and rural revitalization in 2021, exchanged experience and practices in consumer assistance, and helped consolidate the achievements of poverty alleviation. Comprehensive revitalization, 31 provinces (autonomous regions, municipalities) and Xinjiang Production and Construction Corps Development and Reform Commission set up branch venues.

  Tong Zhangshun, director of the Regional Revitalization Department of the National Development and Reform Commission, first introduced the progress of national consumption assistance in 2021, and Shi Yulong, director of the Center for Urban and Small Towns, notified the selection of typical cases of consumption assistance in rural revitalization.

  At the meeting, China Railway Group, China Merchants Group, Sinopec Group, China Unicom Group, China Supply and Marketing Group, Hubei Provincial Investment Group, Alibaba, ByteDance, Qianxun Holdings, Zhongcheng New Urbanization Fund and other companies jointly initiated "Consumption assistance helps the rural revitalization key enterprise alliance".

Representatives of enterprises in Beijing read out the alliance initiative, calling on the majority of enterprises to give play to their advantages, form a demonstration role, actively participate in consumer assistance work, and strive to be a practitioner of precision assistance, a leader in helping marketization, and a leader in helping the people. The booster will make due contributions to consolidating the results of poverty alleviation and promoting the comprehensive revitalization of rural areas.

  The meeting pointed out that since this year, various regions and departments have directly purchased and helped sell products from poverty alleviation areas more than 450 billion yuan. Among them, direct procurement by government departments at all levels has remained relatively stable, and the proportion of market-oriented assistance has steadily increased and has exceeded 2 /3. The market mechanism's leading role in the sales of products and services in poverty alleviation areas is further highlighted.

  The meeting emphasized that consumer assistance, as an important measure to consolidate and expand the results of poverty alleviation and promote the comprehensive revitalization of rural areas, is important for driving the poverty-stricken population and other rural low-income populations to increase incomes, promoting the quality and efficiency of characteristic industries in poverty alleviation areas, and stimulating the revitalization and development of underdeveloped regions. The vitality of vitality and the promotion of common prosperity is of great significance.

We must continue to promote model innovation, work hard to improve guarantee services, improve channel construction, and strengthen product promotion, organize the creation of national consumption assistance demonstration cities and production area demonstration areas, and promote continuous innovation and upgrading of consumption assistance work models.

  The meeting requested that during the "14th Five-Year Plan" period to promote consumption assistance to play a more important role, it is necessary to further clarify the relationship between the government, enterprises and society, implement precise and targeted policies, fully mobilize the enthusiasm of all parties to participate in consumption assistance, and pay attention to government guidance. At the same time, it promotes the enterprise to become the backbone and enhances consumers' sense of gain, happiness, and security.