Why does an administrative penalty letter become a "explosive text"
Recently, the Shanghai Huangpu District Market Supervision Bureau issued a hot search for an administrative penalty book issued by an overseas down jacket enterprise "Canada Goose", and the relevant entries received more than 100 million readings in a short period of time.
Many netizens were impressed by their professionalism and serviceability, calling out "reasonable, unassailable! It is simply a guide to buying down jackets."
Why can administrative punishment documents that are not paid attention to by the public on weekdays also become "explosive articles"?
In recent years, China has gradually become a strategic focus for global brands, but there are also shadows under the aura of the booming consumer market. For example, false advertising is constantly banned, big data is over-collected, personal information is over-collected, and businesses are forced to choose one. "Wait.
In the past, the administrative penalties issued by the market supervision departments in some places lacked a lot of key information, which made ordinary consumers confused.
However, when Shanghai was dealing with the "Canada Goose" related issues, in order to verify the truth of the case, the market supervision staff not only consulted a large number of textile professional papers and journals, browsed overseas all-English websites, but also stepped through the administrative penalties. Logical analysis, with in-depth and detailed investigations and a clear chain of evidence, analyzes the problem of false advertising of "Canada Goose" thoroughly.
Some netizens commented that this penalty book "shows the first-class level of local government management."
Indeed, the professionalization of law enforcement and appropriate punishment of the Shanghai market supervision team can be seen in this administrative punishment book.
As a matter of fact, as early as April this year, the Shanghai Market Supervision Department's administrative penalty on "Shanghai Shipaishi Business Development Co., Ltd." for allegedly abusing its dominant market position had swiped the Internet.
In that case, the rigor and standard of the administrative law enforcement team was reflected everywhere from the case investigation and evidence collection that lasted about 3 years, to the use of economic formulas to demonstrate the case results, and to the final judgment.
Pointing at the key points with reason and evidence is more helpful to the sustainable development of the enterprise in the future than simple punishment that is painless and not itchy.
In fact, taking out an administrative penalty with a special writing style is likely to be subject to more stringent scrutiny by the public, and may even become a "target" for corporate legal advisers to find loopholes, but for the long-term and healthy development of the consumer market environment, and for maintenance For the legitimate rights and interests of consumers, the Shanghai market supervision department has taken an important step.
The supervisory department implements supervision in such a professional and academic way, allowing the "fire out of the circle" administrative penalty decision to provide a "stabilizer" for the complicated market environment, and even for those companies that still have monopolistic behaviors. trigger the alarm.
We would love to see more official documents that the public can understand and want to like. After all, a good style of writing and a good political style often appear together.
(Cheng Siqi and Wang Moling, commentators of this newspaper)