"Ice and snow are also gold and silver mountains." The Beijing Winter Olympics, as the largest upcoming international event, also brings huge development opportunities for China's cultural tourism industry.

As the temperature gradually drops, tourists' enthusiasm for ice and snow tourism is steadily increasing.

　　Serious homogeneity of ice and snow tours

　　In recent years, driven by the country's policy of vigorously developing the ice and snow industry, my country's ice and snow tourism industry has developed vigorously.

Go to the ice and snow to appreciate the snow and ice scenery, feel the passion of ice and snow on the skis, experience the ice and snow culture in the land of ice and snow, entering the winter, people's enthusiasm for ice and snow tourism is quickly ignited.

　　According to the incomplete statistics of the "China Ice and Snow Tourism Development Report (2021)" released by the China Tourism Academy, in the 2020-2021 ice and snow season, my country's ice and snow leisure tourism will reach 230 million, and the income of ice and snow tourism will exceed 390 billion yuan.

At present, my country has become the world's largest market for primary skiers and potential source of tourists.

　　However, my country's ice and snow industry as a whole is still in its infancy, and its development in all aspects has not yet been perfected.

At present, 30 provinces and cities in my country have launched ice and snow products, but many regions lack systematic planning for the construction of ice and snow tourism products, and there have been problems such as blind follow-up, disorderly construction, small and weak, scattered and chaotic, and they are in homogeneity. In the vicious circle of product competition.

　　Development requires innovative thinking

　　Ice and snow are resources gifted by nature, and ice and snow culture is the essence of human creation. my country has a vast territory and has a long history of ice and snow culture.

There are countless folklore activities such as "Thousands of miles of ice, thousands of miles of snow drifting", "Lying on the ice for carp" and "Chengmen Lixue" folklore.

On the big platform of tourism, deep excavation and extraction of Chinese elements of ice and snow culture, construction of ice and snow lecture halls, intangible cultural heritage exhibition halls, and cultural lecture halls in accordance with local conditions, and innovative activities such as winter customs, winter appreciation, and winter reading, can not only make tourists have a deep understanding of ice and snow Culture, the content of the culture is solid, and it can increase the charm of the ice and snow tourism brand and increase the "heat" of the ice and snow.

　　To develop ice and snow tourism, it is necessary to build a diversified, personalized and characteristic ice and snow tourism product supply system.

In the past, limited by the strong seasonal characteristics of ice and snow tourism, people often think that ice and snow tourism products are narrow and easy to fall into the pits of skiing, skating, ice sculpture, watching ice lanterns, etc., resulting in an oversupply of homogenized products, making it difficult for tourists to become "detain a guest".

However, under the upsurge of the Beijing Winter Olympics, the number of ski resorts and the number of snow and ice tourists in my country has increased rapidly in recent years, and the demand for experience and vacation of tourists has become increasingly strong.

The development of high-quality, composite products that integrate skiing, mountaineering, hiking, self-driving, camping, intangible cultural heritage experience, and ice and snow cultural display has become a new direction for the development of ice and snow tourism.

　　Strengthen the integration of ice and snow tourism with other industries, promote its integrated development with related industries such as culture, elderly care, skills training, construction, and use technological means and Internet thinking to cultivate new business forms, create new models, and create a full chain of cultural industries. Long-term sustainable economic development provides new momentum.

　　Wen Shen Qihua Picture Cai Jin