Pasta, hot pot, xiaolongbao...

Convenient fast food types blow out

  Once upon a time, instant noodles with ham sausage was the taste of the way home.

Today, such fast food products can no longer satisfy the taste buds of modern people.

Snail noodles, ramen noodles, spaghetti, instant hot pot, xiaolong soup dumplings...In recent years, the types of convenient and fast food have exploded.

  Data shows that during Double 11 this year, from the integrated e-commerce platform, Tmall platform sales reached 1.466 billion yuan, a year-on-year increase of 19.21%, accounting for 47% of total sales; followed by Jingdong, with sales of 1.466 billion yuan. A year-on-year increase of 19.21%, accounting for 35% of total sales; Pinduoduo again, sales reached 218 million yuan, an increase of 45.6% year-on-year, accounting for 7% of total sales.

  Among the TOP items, there are a wide variety of noodle products such as instant noodles, ramen noodles, noodles, and spaghetti.

Instant pasta and macaroni make Western food also enter the field of fast food. The concept of "zero difficulty" is to match the short cooking time of office workers. Just boil the noodles according to the instructions, control the water, add the sauce and stir fry, and finally install Don't forget to garnish with cheese dusting and basil shreds when serving.

  Convenient vermicelli, rice noodles, snail noodles and other categories, represented by Liuzhou snail noodles, successfully "out of the circle".

After a local delicacy has been "assisted by fast food" to lower the threshold, it has become a national "net celebrity food", and its popularity has only increased in the past year.

  As more brands join the track of instant hot pot, its types and flavors become more abundant.

Selected ingredients are added to the hot pot bottom material, and the bottom of the pot is quickly heated by the built-in heating pack. The boiling hot instant small hot pot allows single people to realize the freedom of hot pot at home.

In addition to the traditional spicy pot and tomato pot, the mandarin duck hot pot composed of mushroom chicken soup and spicy beef is also "born out", meeting the needs of multiple flavors at once.

  In addition, in addition to "conventional operations" such as instant rice and instant dishes, foods with complex production processes such as xiaolongtang dumplings have also joined the fast food echelon.

The technique used in the instant Xiaolong Tangbao is to freeze and lock fresh at minus 35°C, and it can be quickly returned to freshness after simple cooking.

When steaming, boil the water and spread it with steamer paper. After taking the soup out of the refrigerator, there is no need to thaw it. Place it on the steamer paper. After 10 minutes of high heat steaming, take it out. An authentic Huaiyang delicacy. NS.

  Today’s convenient and fast food is undergoing a product upgrade: meals are required to reduce fat and cholesterol while ensuring protein intake. Card control and low-fat have become new requirements; Michelin and delicacy ingredients meet the breakthroughs in taste and ingredients Innovative, convenient fast food is no longer to satisfy hunger, but to provide taste buds enjoyment.

Technology is the basic guarantee to ensure the original taste of the ingredients: freeze-drying technology uses low-temperature freeze-drying of food to only evaporate water and lock the nutrition of the ingredients; the original soup freshness technology allows the powdered material package to "out", and the fragrant soup is completely restored after adding water.

  It is worth noting that in the past, people used traditional instant noodles as a standard to compare the prices of instant foods.

With the continuous upgrading and improvement of products, people began to compare with take-out and dine-in consumption, and their psychological expectations for the quality and price of convenient fast food have increased rapidly.

  Text/Reporter Chen Si

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