(Economic Observation) Canadian Goose is on the cusp of three issues, causing criticism from Chinese consumers

　　China News Service, Beijing, December 1st, title: Canadian goose stands on the cusp of the storm, three issues arouse criticism from Chinese consumers

　　China News Agency reporter Zhou Rui

　　From false advertising to refusal to return, the Canadian down jacket brand "Canada Goose", known for its high prices, has taken the lead in the Chinese market.

　　On the 1st, the Shanghai Consumer Protection Committee interviewed companies on the fairness and rationality of the Canadian goose return terms. Consumers' accusations against them continued to rise around the "three major issues".

　Problem 1: Publishing false advertisements to deceive consumers

　　A few days ago, the Shanghai Municipal Law Enforcement Department disclosed the administrative penalty decision on Canada Goose and fined it 450,000 yuan for its false advertising.

　　The reason is that the Canadian Goose advertised in the online store that the mixed down materials used in the products it sells "all contain Hutterite down, which is the finest and warmest Canadian down."

　　The advertising law enforcement agency found three problems in this sentence.

　　First of all, the quality of goose down and duck down is only related to the maturity of the goose and duck, and has nothing to do with the area where it grows.

The Canadian goose in the advertisement emphasizes the relationship between the Canadian origin of down and the warmth, which is inconsistent with the facts.

　　Secondly, the so-called "Hutterite down" actually includes goose down with a bulkiness of 800 and 675, and duck down with a bulkiness of 750 and 625.

According to investigations, 69% of Canadian goose products use duck down with a fluffy degree of 625.

　　Third, even goose down with a bulkiness of 800 is not the "most warmth", because goose down can be as high as 1,000.

　Question 2: Refuse to return goods with the "replacement clause"

　　One wave has not settled, another wave has risen.

　　A few days ago, some consumers broke the news to the media that their request for return due to quality problems was rejected by the Canadian Goose staff on the grounds that "unless relevant laws provide otherwise, all products sold in specialty stores in mainland China are not allowed to be returned."

　　However, China’s Consumer Rights Protection Law clearly stipulates: “If there is no national regulation and agreement between the parties, consumers can return the goods within seven days from the date of receipt of the goods”.

　　People soon discovered that the Canadian Goose was trying to avoid liability by adopting the "Overlord Clause".

Some consumers revealed that when they were buying down jackets, they were required to sign a "replacement clause" before they could get the goods after signing.

Some consumers believe that Canada Goose is trying to use this clause as a reason for refusing a refund.

　　However, on the 1st, in the face of inquiries from the staff of the Shanghai Consumer Protection Commission, the specific meaning of the "replacement clause" that Canada Goose asked consumers to sign was "hesitating and unclear."

　　To this end, the Shanghai Municipal Consumer Protection Commission required Canada Goose to submit a formal statement of the "Replacement Clause" before noon on the 2nd.

　　Problem 3: Double standards in the time of return

　　It is worth noting that during the interview on the 1st, Canadian goose participants confirmed the relevant clauses on their official website for "returning goods without reason within 30 days", but at the same time stated that this clause does not apply to mainland China, which applies 7 Day no reason return policy.

　　This passage ignited a new wave of criticism from consumers.

　　Some consumers said that 7 days is the minimum required by Chinese law.

Compared with the "30-day unreasonable return" promised in other markets, Canada Goose not only tried every means to refuse to return the goods in the Chinese market, but even after being interviewed by the regulatory authorities, it only promised "7 days without reason to return the goods."

This is obviously a "double standard" for the Chinese market.

(over)