Attention Li Jiaqiweiya, your professional standards are here!

　　China News Service, Beijing, December 2 (Reporter Li Jinlei) Li Jiaqi and Wei Ya have noticed that the national professional skill standards for Internet marketers are here.

　　Recently, the Ministry of Human Resources and Social Security, the Central Cyberspace Administration of China, and the State Administration of Radio and Television jointly issued the national professional skills standards for Internet marketers.

　　This is another important moment when Internet marketers become a new profession.

In 2020, the Ministry of Human Resources and Social

Security and

other departments released information on the new career of Internet marketers. Among them,

category

, and the delivery anchor became the official job category. Li Jiaqi and Wei Ya were officially converted. .

　　Professional standards must not be absent after conversion, and now the national vocational skills standards for this new profession have finally been released.

　　According to the definition, an Internet marketer is a person who uses the interactivity and credibility of the Internet to market and promote enterprise products on a digital information platform.

　　Internet marketers are required to graduate from junior high school (or equivalent education level), with a total of five levels, namely: level five/junior, level four/intermediate, level three/senior, level two/technician, level one/senior technician .

Data map: Li Jiaqi and Wei Ya.

Photo by China News Agency reporter Hou Yu

There are five levels of live sales staff

　　The profession of internet marketer is divided into four types of work: product selection staff, live broadcast sales staff, video promoters, and platform administrators.

　　Among them, there are five levels for the three types of job selection staff, live broadcast sales staff, and video creators, which are:

There are three levels of platform administrators, namely: level five/junior, level four/intermediate, and level three/senior.

　　What level do you think Li Jiaqi and Wei Ya can reach?

Many people may say that as the "one brother and one sister" who carry the goods on live broadcasts, isn't the "first-level/senior technician" at your fingertips?

Let's take a look at the application conditions for first-level/senior technicians:

　　Those who meet the following conditions can declare: (1) After obtaining the second-level/technician vocational qualification certificate (skill level certificate) of the occupation or related occupations, accumulatively engaged in the occupation or related occupations for more than 3 years (inclusive), after obtaining the first-class occupation /Senior technician formal training reaches the required standard hours, and obtains a certificate of completion.

　　(2) After obtaining the second-level/technician vocational qualification certificate (skill level certificate) of this occupation or related occupations, have worked in this occupation or related occupations for more than 4 years (inclusive).

　　A large number of cargo anchors, if you meet the conditions, hurry up and declare!

Of course, the application also requires an examination, and the identification methods are divided into theoretical knowledge examinations, skill assessments and comprehensive assessments.

Among them, the

Data map: Consumers are watching live broadcasts of products.

Photo by Xie Yiguan

The professional code requires "strict quality control"

　　With the rise of online marketing industries such as short video and live streaming, the number of users covered has reached more than 800 million, and the number of Internet marketing professionals has grown rapidly, directly bringing in a turnover of 100 billion yuan.

The rapid development of live webcasting of goods, but it also breeds some chaos such as false propaganda and data falsification, and frequent counterfeit and inferior goods.

　　While the top anchors are making a lot of money, they have also repeatedly "turned over", from the previous Simba "fake bird's nest" and Wei Ya "pastoralist whole wheat bread" incidents to the recent Li Jiaqi and Wei Ya "L'Oreal" The event of "The Most Intensive Promotion of the Year" has caused widespread doubts.

　　The reporter noticed that "strict quality control" has been written into the professional code of the national professional skill standards for Internet marketers.

　　The professional code clearly requires,

　　Do you still want to be an internet marketer?

(over)