The hamburger chain in Tokyo will introduce a new service that allows you to make payments automatically by identifying the customer's face.
This is the first time in the fast food industry that a payment service based on facial recognition has been introduced.
The service will start at "First Kitchen" in Tokyo, which develops hamburger chains, and will be introduced at three stores in Tokyo from December 15th.
With this service, customers first register their face photo, credit card information, etc. from a dedicated site for smartphones.
Then, when you order a product using a dedicated terminal at the unmanned cash register of the store, the camera attached to the terminal reads the customer's face, and if you are authenticated using AI = artificial intelligence, it will be automatically through the registered card. It is a mechanism to be settled with.
The operating company says that it can be expected to shorten the waiting time at the cash register and be effective as an infection control measure.
According to the company, it is the first time in the fast food industry to introduce a payment service using face recognition, so we would like to consider expanding the introduction while looking at the usage record.
On the other hand, regarding face recognition technology, how to utilize it while protecting personal privacy is an issue, and Osamu Shiseki, president of First Kitchen, said, "First of all, it can be used with complete security and peace of mind. , I want to verify how customers are perceived and how convenient it is. "