New development of WeChat "interconnection": group chat scene will try to open e-commerce external links

  The Red Star Capital Bureau learned on November 29 that WeChat issued the "Updated Statement on the Content Management Standards for WeChat External Links", announcing further interconnection plans under the guidance of regulatory authorities, and that external links will be directly accessible in peer-to-peer chat scenarios, and The direct access function of e-commerce external links will be opened on a trial basis in the group chat scene.

It is reported that this function will take effect one after another.

  According to the "Statement", there are three main adjustments at this stage:

  1. In the point-to-point chat scene, you will be able to directly access external links;

  2. Under the guidance of the regulatory authorities, in order to implement the safety bottom line principle and take into account the user experience, we will try to open the direct access function of e-commerce external links in the group chat scenario;

  3. The follow-up plan is to develop an independent selection model to provide users with external chain management functions.

  This statement is a further upgrade of WeChat's external chain specification in the context of "interconnection".

On September 17 this year, WeChat issued the "Statement on the Adjustment of the Content Management Standards for WeChat External Links", opening up access to external links in the one-to-one chat scene.

At the same time, it provides users with independent selection functions and sets up an external chain complaint portal.

  WeChat stated that it will continue to work with major Internet platforms to promote interconnection and interoperability under the guidance of regulatory authorities, with security as the bottom line, and actively cooperate with other Internet platforms to implement interconnection and interoperability, and explore the smooth use of WeChat services on other platforms. Possibility to provide users with a better experience.

  Chengdu Commercial Daily-Red Star News reporter Yang Peiwen

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