Inditex has appointed Marta Ortega as president of the group, in her capacity as proprietary director, replacing Pablo Isla, and her appointment means completing the generational change initiated then by the founder of Inditex, thus leaving Ortega to manage the empire of his father.
He was born in Vigo on January 10, 1984 and
since 2007 he has worked in various Inditex departments.
He studied in Coruña and then trained in Switzerland, where he studied high school, and graduated in 2007 in the specialty of international entrepreneurship from the University of London.
Ortega Pérez has developed his activity in different areas of the group during the last 15 years and, in particular, he has directed the reinforcement of the brand image and fashion proposal of Zara, an area that he will continue to supervise.
Under his leadership, campaigns with the most renowned creatives in the sector such as Steven Meisel, Fabien Baron, Karl Templer and Luca Guadagnino have materialized, as well as the launch of new premium collections, including Zara SRPLS and Charlotte Gainsbourg by Zara.
"You never know what your future is going to be and I am open to it. Honestly,
I would like to be close to the product.
I think that is what my father always did," he said recently in an interview with
the Wall Street Jornal, where he said
that he is used to visiting Zara stores every week to oversee designs, branding and merchandising.
These changes were already expected internally, but they have been precipitated.
Nearby sources explain that the change occurs now that "the company is in a good financial situation" and culminating its digital and sustainable transformation.
Ortega will have the challenge of succeeding Isla, who has set the bar high.
It will have to continue consolidating the digital and logistics transformation of the group, which has been developing a complex digital architecture for years that rests on its own platform (Inditex Open Platform) and which allows, among other things, to prepare online orders in the stores themselves.
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