China News Service, Beijing, November 30 (Reporter Chen Su) A latest survey released by KPMG on the 30th showed that global automotive industry executives believe that in the next five years, the automotive industry will achieve greater profit growth. By 2030, The market share of electric vehicles will further expand, and most cars will be traded online.
Recently, KPMG’s 22nd "Global Automotive Industry Executives Survey" surveyed 1,118 (276 from Chinese auto companies) global executives in the automotive and related industries. Among them, the largest number of respondents came from China, Germany and the United States. .
The survey results show that 53% of respondents believe that the automotive industry will achieve significant profitable growth, and only 38% of respondents are worried about the industry's prospects.
Executives expressed concern about the price and supply of chips, steel, rare earths, and other rare materials that affect the supply chain. More than 50% of the respondents are "extremely worried" or "very worried" about the supply of these materials. manner.
Nearly half of global respondents believe that they are "very adequate" or "extremely adequate" prepared for the next crisis or market disruption.
Regarding the future of electric vehicles, the interviewed executives expect that the market share of electric vehicles will significantly expand, but the popularity of electric vehicles may depend on investment in fast charging piles to a certain extent.
77% of executives believe that the ideal charging time for consumers on the road is no more than 30 minutes, while most charging piles currently in use take more than three hours to charge.
The survey found that in China, 23% of respondents believe that electric vehicles have reached consumers' psychological expectations in terms of cost and pricing, which is significantly higher than the global average of 5%.
Chinese auto executives have responded more strongly to government subsidies. 34% of Chinese respondents believe that all pure electric vehicles should be subsidized, compared with the global average of 19%.
78% of the executives surveyed believe that the way cars are purchased will undergo a disruptive change in the next few years. By 2030, most cars will be traded online, and about three-quarters expect that there will be more than 40% in the future. % Of cars will be sold directly to consumers by manufacturers.
The development strategies that Chinese executives are most concerned about are digital marketing and social media operations, which can help companies promote new sales models in the increasingly fierce market competition.
Gary Silberg, head of KPMG's global automotive industry, said that it is great to see that people are generally optimistic about the development prospects of the automotive industry.
Since the birth of the auto industry 130 years ago, automakers have rarely faced such large-scale technological and business model changes.
Flying taxis, vehicle subscription (rental) services, ubiquitous fast charging stations for electric vehicles, and the emergence of large automotive technology companies are all developments that can be expected in the next 10 years.
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