Enhancing the emirate's position as a global shopping destination

Dubai unveils retail sector activities in 2022

The start will be with the Dubai Shopping Festival, which kicks off on December 15 and will continue to January 29.

From the source

The Dubai Festivals and Retail Corporation confirmed its commitment to the retail sector and to contribute to enhancing Dubai's position as a global shopping destination, by announcing a bouquet of festivals and events that it will organize during the next year, as part of the Dubai annual retail calendar, which will contribute to providing unique shopping experiences for citizens and residents. And visitors alike, and revive the retail sector, in order to support the goals of economic and tourism development in Dubai.

the beginning

The Foundation explained in a statement yesterday that the start will be with the Dubai Shopping Festival, which will be held from December 15, 2021 to January 29, 2022, with a diverse agenda of innovative activities, international entertainment events, many huge prizes, and amazing promotions from a group of the most prominent Local and international brands.

She added that other major festivals include the return of the Dubai Food Festival and Dubai Summer Surprises, in addition to the Dubai Fitness Challenge, which has contributed to a major shift in the retail trade of sports and lifestyle supplies over the past five years.

Occasions

Retail celebrations and events are also held that accompany all major cultural events in the city, including Chinese New Year, Ramadan in Dubai, Eid in Dubai, and the Festival of Lights "Diwali", as well as those that support major retail sectors, such as fashion, home appliances, And interior decorations, as well as organizing the “3 Days of Big Sale” event, and other offers over the course of the next year.

Support

Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, said: “During the festive season, and approaching the new year 2022, it is important for us to continue our support for the retail sector in Dubai, until we recover from the repercussions of the global crisis caused by the (Covid-19) pandemic. Thus, enhancing Dubai’s position as a leading destination for shopping and a favorite to visit in the world.”

He added: "We stress the importance of working in partnership and cooperation with our partners, including local and international retailers, and shopping centers throughout Dubai, in order to offer distinctive experiences that complement e-shopping, as well as enhance promotional offers that contribute to attracting the public towards shopping centers and stores."

• Providing unique shopping experiences to citizens, residents and visitors and revitalizing the retail sector.

Ahmed Al Khaja:

• «We stress the importance of cooperation with our partners from local and international retailers and shopping centers in Dubai».

sustainable growth

The Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, said that the Corporation aims, by providing a mix of entertainment and promotional events and shows, to achieve sustainable growth for the retail sector, and for Dubai to be the preferred city for life, work and visit.

He continued, "We look forward to working with our partners in the retail sector during 2022, to contribute to achieving their goals, and to showcase the distinctive experiences that we can offer to our guests throughout the city."

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