With the advent of winter, many cities in our country have entered the traditional tourism "off season".
How to design and build winter tourism products to win the winter tourism marketing war?
Shanxi chose to use "Internet +" as a breakthrough point to integrate VR, AR, live broadcast platforms, big data and other means to enrich the immersive cultural travel experience content and strengthen Shanxi's "digital cultural travel" industry.
Taiyuan recently organized a number of online and offline interactive activities. The total number of votes in the online selection of "The Best Tourist Route in Taiyuan in My Mind" exceeded 370,000 votes, and "N Reasons to Fall in Love with Taiyuan" Vlog Contest, Weibo topic reading The number exceeded 15 million times.
Taiyuan also carried out live web video activities in Jinci, the ancient county town of Taiyuan, Tianlongshan, Taishan, Taiyuan Fangte, etc., to fully display the cultural and tourism resources of Taiyuan City, and realize online fans and offline check-ins.
"The ancient county town of Taiyuan ranks 10th among the most popular check-in places for Douyin." Liu Wei, a related staff member of the ancient county town of Taiyuan, told reporters that through the flexible use of Internet promotion, the ancient county town of Taiyuan has become a new and popular online celebrity punch-in place in Taiyuan, showing the style of Shanxi. Beautiful window.
It is precisely because of the Internet thinking and digital concept that the "off season" is not only not "light", but has become a good opportunity for Shanxi to expand publicity and overtake on corners.
It is understood that the ancient county seat of Taiyuan has been ranked second in the Meituan Big Data National Must-Instrument List for 4 consecutive months.
During the National Day holiday this year, the total traffic of Zhonglou Street in Taiyuan ranked first in North China.
As of the end of October, the passenger flow of Bell Tower Street exceeded 3.1 million, making it a veritable "popular king".
In late October, Taiyuan ranked among the top ten beautiful cities in the country in 2021 and the top 100 "net celebrity cities" in 2021. The popularity and reputation of the "Tangfeng Jinyun·Splendid Taiyuan" brand has greatly increased.
The thinking is broad.
At the 4th CIIE just past, immersive experience has become an important means of Shanxi cultural tourism promotion. Shanxi digital live broadcast cloud promotion is the first time to enter the Expo, strengthening Shanxi exhibition halls through immersion, connection, and interaction. The connection of the expo presents the history and culture of the Sanjin land, famous and high-quality agricultural specialties, and wonderful stories from multiple perspectives, allowing the world to see the beauty of Shanxi.
“I have longed for the history and humanities of Shanxi for a long time, but I have never had the opportunity to go. I visited the exhibition hall and experienced the ancient city of Pingyao and Yungang Grottoes through VR. It was so shocking.” said Li Qi, a tourist from Shenzhen, “I have tasted the old vinegar. With Shanxi Fenjiu, after the epidemic has passed, I have to go to Shanxi to experience anything on the ground."
The "hard-core" technology developed by the "fashionable" Shanxi Cultural Tourism has also been affirmed by relevant national ministries and commissions.
Recently, the Ministry of Culture and Tourism announced the pilot list of the National Tourism Technology Demonstration Park, and the Shanxi Cultural Tourism Digital Experience Hall was successfully selected.
It is understood that the pavilion is the first provincial-level digital comprehensive experience pavilion integrating cultural tourism in China, and it has won the title of “Top Ten Innovation Projects of National Cultural and Tourism Integration Development” in 2020.
The exhibition content is based on the theme of "Ancient Chinese Civilization · Shanxi's Beautiful Scenery", and makes full use of artificial intelligence, mixed reality, holographic imaging, AR, VR, somatosensory interaction and other technologies to break the boundaries of history, art, and technology, and reproduce the five thousand in Shanxi. Years of civilization.
"'Immersive experience' has great potential. Through the combination of virtual and real space creativity, it can effectively enhance the participation of audiences and tourists." said Wang Aiqin, director of the Shanxi Provincial Department of Culture and Tourism. A series of immersive experience boutique IP.
In the next step, Shanxi will make full use of various digital technologies, innovate cultural tourism communication methods, promote the deep integration of digital formats and cultural tourism, and promote the high-quality development of culture and tourism in an all-round way.
(Economic Daily reporter Liang Jing)