During the "Double 11" period, someone bought 10 pieces of clothes and returned 9 pieces; someone just opened the package and was busy returning the goods...
"Chop Hand" shopping is cool for a while, and hastily returned goods
News from our newspaper (Reporter Chen Xi) “I bought 10 pieces of clothes for more than RMB 3,000, but I was basically dissatisfied with only one.” In the past period of time, Liu Chang, a “post-85” white-collar worker, went to the rookie station 8 times.
"While taking the express delivery and returning the goods, I have been busy for the'Double 11' throughout November." This is a microcosm of the busy return of goods after the "Chop Hand" shopping spree.
According to a survey released by the "Chinese Consumer" magazine on November 10, e-commerce platforms still face the problem of high return rates.
"The volume of returned goods has tripled than usual. Some consumers fill out the form to return the goods on the spot after unpacking the package." Wang Lei (pseudonym), the person in charge of a courier outlet in Dongcheng District, Beijing, told reporters that the "Double 11" front is getting longer and longer. , Around November 5th, some consumers came to return the goods, after the 15th ushered in a peak, one after another will be returned to the end of the month.
In this regard, some interviewees said that although the time limit for unreasonable return is 7 days, after choosing to return, the platform will give another about 7 days to send the goods.
"Adding up to more than ten days of thinking time, I delay sending it back to the last minute."
The reporter learned that consumers choose to return products, in addition to product quality and size that do not meet expectations, there are also "regret returns" caused by impulsive consumption and "planned returns" after the order is fully reduced.
"All I returned were small pieces of merchandise." After shopping for "Double 11" for 10 years, Chen Lu (pseudonym), an employee of a foreign company, understood the logic of the platform's full reduction.
She calculated an account for the reporter: "A bottle of skin care water is 159 yuan. In order to participate in the'cross-shop over 200 yuan minus 30 yuan' discount, she randomly put together a pair of 42 yuan slippers, paid a total of 171 yuan, and the red envelope was proportional. Allotted to 2 items. After returning the slippers, the final skin care lotion is actually paid 136 yuan, which is 23 yuan less than if you don’t make a single payment."
Yan Xiaowen, a Beijing citizen, said: “I bought 7 pieces of cotton clothing and tried it back, leaving one of the most satisfying. During the promotion period, many stores have freight insurance. There is no worries about returning the goods, which is more convenient than shopping.”
In recent years, e-commerce platforms have continuously improved their return guarantee mechanism. In addition to popularizing freight insurance, they have also introduced services such as advance payment, door-to-door pickup, and fast refunds.
"The delivery hasn't ended yet, and the number of return requests in the background is increasing, and it's useless to be busy!" Taobao shop owner Liu Haowen felt helpless.
He told reporters that the falsely high purchases during the "Double 11" period will affect the seller's judgment and resource allocation, and increase operating costs.
However, platforms and merchants are not entirely aware of this.
Liu Haowen said that on some e-commerce platforms, if consumers often return goods maliciously, their account weight will decrease, and they will not be able to enjoy return discounts such as freight insurance in the future.
Some smaller stores will set a return threshold or mark it directly in the background. Consumers with a high return rate will not be able to place an order in the store.
"Every year on'Double 11', only the express delivery industry has the most real turnover." Wang Lei said frankly that returns and exchanges have become a traffic entry for express companies to compete for.
"On the one hand, it can guide the flow of daily shipments; on the other hand, reverse logistics has a strong explosive force, which is more profitable than positive, and it can also reduce the empty-load rate of vehicles on the return journey."
A number of interviewees suggested that instead of returning the goods after signing the receipt, a number of interviewees suggested that, instead of returning the goods after signing the receipt, it is better to note that the store does not need to ship, reduce the loss of logistics and other links, and help create a market environment of integrity and mutual benefit.