[Explanation] In recent years, with the addition of new retail platforms such as Hema Xiansheng and Dingdong Maicai, flowers have gradually become a daily necessities for ordinary people from a luxury in the traditional concept.
On November 25, the reporter visited the new flower retail industry chain in Kunming, Yunnan, and learned about the industrial characteristics and advantages of the direct procurement cooperation approach led by the new flower retail.
[Explanation] Yunnan is the largest flower production area in China, but for local small farmers, fresh flowers are vulnerable, have a short shelf life, and have high transportation requirements. A lot of loss will occur during the process of collecting, receiving and selling.
At the same time, small-scale farmers cannot accurately locate customer needs, and cannot achieve sales-based production and planting.
Therefore, the traditional offline sales model poses greater risks to local farmers.
[Concurrent] Liu Yahui, Head of Ahui Hydrangea Base
In fact, our offline sales were not stable before, and all links were like guerrilla warfare.
Actually, after we picked our flowers that morning, we didn’t know where they were going to be sold or at what price. They were actually brought to the offline market of the bulk market. In fact, our sales staff were relatively passive.
[Explanation] The new flower retail platform is equipped with professional cold chain transportation and storage technology, which can reduce the loss of flowers from the place of production to the place of sale and ensure the profit on the supply side.
For small farmers, the platform's huge user groups and accurate customer demand profiles not only stabilize the farmers' sales channels, but also help them achieve targeted planting.
For large flower growers, the platform's feedback on customer needs can also help them improve their quality.
[Concurrent] Liu Yahui, Head of Ahui Hydrangea Base
After the cooperation, our sales risk has actually been greatly reduced. In the future, we will give our base planting direction, planting plate, and planting varieties, and we may be more confident to plant and develop planting.
For online sales, it means that our customized services are becoming more and more perfect. We are more confident to increase the planting volume of some varieties of various aspects. Our planting risks and investment risks may become more and more. Low.
[Explanation] Compared with developed countries, China's flower consumption market has considerable room for growth.
With the advent of the post-flower e-commerce era, the platform can formulate standards to provide consumers with affordable and stable quality flowers.
At the same time, it also helps the local flower industry to improve its standards and enhance its maturity.
[Concurrent] Hema Garden Purchasing Officer Remarks
One of the most important things for Hema is to build a standard for our supply chain together with it (front-end) at the front end, and to export such standards to our source. The bases of small farmers, which are still in the bud and in the initial stage, will help the farms of Yunnan as a whole to establish a more comprehensive and better standard.
At the same time, it can also promote the improvement of standards and the execution of standards in the industry.
Chang Shuyu reports from Kunming, Yunnan
Editor in charge: [Song Fangcan]