Four places carry out cross-provincial tourism cooperation——
Strung an eco-tourism pearl chain
Reporter Liu Wen
Recently, a 1995-kilometer highway across the four provinces of Zhejiang, Anhui, Fujian and Jiangxi has been frequently searched.
This ring road is jointly built by the four cities of Quzhou in Zhejiang, Huangshan in Anhui, Nanping in Fujian, and Shangrao in Jiangxi, which are located at the junction of the four provinces. The cultural and ecological landscape, "95 Union Avenue" is named after it.
Behind the name reflects the "community" thinking of the four places to carry out cross-provincial tourism cooperation.
"We have jumped out of administrative jurisdiction and regarded the tourism and transportation resources scattered in our respective regions as an organic whole, using existing roads, carrying out cross-regional cooperation, and unified planning and construction." Quzhou City Party Secretary Tang Feifan said, creating "95 Union Avenue". It is to string high-quality tourism resources into a chain to form a tourism loop with "scenic spots everywhere and scenic spots", and join hands to build a scenic community and drive common prosperity.
From being separated to embracing
The "95 Union Avenue" has not yet been completed, but Zhang Yuan, who works in Shanghai, has heard that he has been with him, and he has been driving around by himself.
"As soon as I heard the news, I asked friends in Huangshan, Quzhou and other places for the route map. According to the map, I came here as if I fell into the landscape painting and made people intoxicated." These days, taking advantage of the annual vacation, Zhang Yuan and his party drove here. Go to the Root Sculpture Museum in Kaihua County, Quzhou City, Zhejiang Province, and admire the scenery along the way.
The four cities of Quhuang and Nanrao have various types of tourism resources, including 5 World Natural Heritage Sites of Huangshan, Jianglang Mountain, Wuyi Mountain, Sanqing Mountain, Guifeng, and 9 national 5A-level scenic spots including Ancient Huizhou, Xidi Hongcun Village, and Gengong Buddha Country. There are also 83 4A-level scenic spots and dotted 3A-level scenic spots.
Although the four cities are rich in tourism resources, there was not much cooperation between the parties before.
An unexpected epidemic has not only caused the tourism industry to face a big test, but also caused the scenic spot to reflect on the past development model.
"Although the surrounding tourism resources are rich, the development ideas of individual scenic spots that have been fighting for many years have reached the ceiling, and the room for improvement and breakthrough is limited." The person in charge of the Genbo Garden in Kaihua County, Quzhou told reporters.
Wang Min, a cadre of the Cultural Tourism Bureau of Nanping City, felt the same way. “Wuyi Mountain has about 1.2 million tourists annually, and it is not small if it wants to increase it by an order of magnitude.” If the scenic spots are connected and integrated, it will not only benefit the individual scenic spots. Increase the number of tourists, and can attract tourists with different needs into small towns and villages, and open up space for industrial increments.
Xia Xuemin, a researcher at the Public Policy Research Institute of Zhejiang University, pointed out that in the past, the development of tourism in various places was a single competitiveness. If the group can form a complementary system of competitiveness, it will strongly promote the development of tourism in the entire region.
The key to the development of Baotuan lies in the integration of ecological protection, industrial cooperation, and transportation interconnection.
Among them, transportation integration plays a fundamental role in cross-provincial tourism cooperation.
In April 2019, the Cultural Tourism Department of the four provinces of Zhejiang, Anhui, Fujian and Jiangxi jointly signed the "Cooperation Agreement on Accelerating the Construction of the Zhejiang, Anhui, Fujian and Jiangxi National Eco-tourism Cooperation Zone", clarifying the goals and tasks of the four provinces to promote the construction of the cooperation zone in the future.
The "Agreement" proposes to use the concept of global tourism as a large scenic spot, continuously improve public service facilities, coordinate major infrastructure projects such as airports, high-speed railways, and expressways, and open up inter-provincial, cities and scenic spots, and scenic spots. The tourist traffic circle line between the scenic spots.
The relevant person in charge of the Anhui Provincial Department of Culture and Tourism said that strengthening regional tourism cooperation and jointly building a national ecotourism "friend circle" has become the consensus and expectation of Zhejiang, Anhui, Fujian and Jiangxi.
"Islands" connected into "gardens"
There is a tourism cooperation agreement, but it is not easy to land as a specific project.
"The cooperation zone involves 123 counties (cities, districts), 19 cities in four provinces, with a wide geographical scope and diverse subject appeals, and it is difficult to quickly reach a consensus." The relevant person in charge of the Zhejiang Provincial Department of Culture and Tourism said frankly that only the corresponding working mechanism can be established and improved. In order to ensure the effective development of cooperation.
Zhou Hongyan, director of the Culture and Tourism Bureau of Quzhou City, Zhejiang, told reporters that in the past two years, Quzhou City, which shoulders the responsibility of the secretariat of the cooperation zone, has been thinking about how to implement cross-provincial tourism cooperation in detail?
How can we advance the construction of the collaboration zone into a substantive stage better and faster?
At the moment of confusion, the top-level design clarified the direction of development.
The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to "build a group of world-class tourist attractions and resorts with profound cultural heritage", and the "14th Five-Year Plan" outline clarified this goal.
The "Fourteenth Five-Year Plan for Cultural and Tourism Development" issued by the Ministry of Culture and Tourism further proposes that based on first-class 5A tourist attractions and world heritage attractions, the infrastructure of tourist attractions should be improved, and the level of technology application in scenic areas should be strengthened. A batch of world-class tourist attractions.
Under the proposal of Quzhou City, the four cities of Quzhou, Huangshan, Nanping, and Shangrao conducted several months of research, demonstration and negotiation around the working mechanism of tourism cooperation, specific plans, brand promotion, infrastructure construction, etc., and reached a consensus-cooperation to establish an "alliance" "Garden", set up a special class for work.
The parties decided to jointly prepare the country's first special plan for cross-provincial transportation and tourism integration, and create the "95 Union Avenue", which will be a breakthrough to build a landscape community.
"We work together to build the'Alliance Garden', as the pioneer area, start-up area, and core area of the Zhejiang-Anhui-Fujian-Jiangxi National Eco-tourism Cooperation Zone, and take the lead in building a world-class tourist attraction." Tang Feifan said.
The "isolated islands" were finally connected into "gardens", and the four cities began to run hand in hand along the "95 Union Avenue".
Strings of scattered pearls
Does it require major demolition and construction to build nearly 2,000 kilometers of highways?
Will it destroy the precious ecological resources at the junction of the four provinces?
Xu Yong, the full-time deputy director of the "Alliance Garden" special class, introduced that "95 Alliance Avenue" is based on existing county and township roads in the four cities, supplemented by national and provincial roads. Connect and transform to maximize the connection of high-quality tourism resources.
"At present, the 395-kilometer Quzhou section has been completed first, and a large number of tourists are coming in." Xu Yong said that without much investment, the four cities make full use of existing roads and surrounding facilities, and a little modification can revitalize road resources and empower them. For the poetry, painting and scenery avenue, create the main ring road for self-driving tour of the four provinces, the Yangtze River Delta and the surrounding leisure tourism first choice, and better realize the sharing of resources.
To share resources, we must first find regional commonalities, and then plan for unified development.
"How to build, where to build, how to unify road markings and signs, these all need to be carefully considered." "95 Union Avenue" chief designer Han Shu revealed that the heads of more than 10 departments such as transportation, cultural tourism, agriculture and forestry in the four places are itemized. Discussed and refined one by one, and finally formed a more than 380-page "Alliance Garden" tourism transportation conceptual plan, in the inter-provincial junction to create a unified slow tour integrating roads, rails, general aviation, greenways, and waterways. system.
“The scenery along the highway has formed a unity, but it also has a different sense of experience. The tourism products of various places are complementary and matched.” Han Shu said that in addition to the highway itself, the creation and improvement of small nodes along the line are also indispensable.
At present, four cities have launched hundreds of high-quality tourism routes, and the number of tourists from the "Alliance Garden" has exceeded 10 million this year.