Contributed to increasing sales and the movement of visitors to shopping centers

“Big Sale” achieves great success and amazing results

  • Ahmed Al-Khaja: “Success would not have been possible without the support of the Foundation’s partners in the sector.”

  • The malls witnessed a large movement of shoppers and visitors during the event.

    Photography: Ahmed Ardeti

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The Dubai Festivals and Retail Corporation, and officials of shopping centers and retail sales, confirmed that the "3 Days of Big Sale" event has achieved great success, and amazing results, in addition to its role in increasing sales and the movement of visitors to shopping centers.

Trademarks

The second edition of the "3 Days of Big Sale" event brought together a number of the leading companies in the retail sector in Dubai, who worked together to offer major promotions and discounts of up to 90% to the city's residents and visitors.

Between 25 and 27 November, brands and malls across Dubai attracted shoppers with 72 hours of deals, promotions and entertainment events.

And the "3 Days of Big Sale", which was organized by the Dubai Festival and Retail Corporation in cooperation with major retail partners, was the last major shopping event this year.

The event is one of the important economic drivers of the Emirate of Dubai, and it is one of the most prominent events on the annual calendar of the Dubai Festivals and Retail Corporation, which supports retailers and shopping centers.

big success

The Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, said that the "3 Days of Big Sale" event was a great success, especially since it coincided with the launch of the 50th Union Day celebrations for the country.

He said that this course provided Dubai residents and visitors with the best discounts and promotions in shopping centers and various stores across the city, pointing out that success would not have been possible without the support of the Foundation's partners in the sector.

He added, "Together, we were keen to offer unique shopping experiences and great promotions, which made the (3 days of mega sale) event, which is included in the Dubai Annual Retail Calendar for 2021, one of the best events that received great attention from the public and shoppers."

turnout and success

For his part, Timothy Ernst, CEO of Al-Futtaim Group Malls, said: “The group’s malls witnessed an increased demand during the sales season, and we were happy to see visitors benefiting from these great discounts and instant cashback offers.”

In turn, the CEO of Abdul Wahed Al Rostamani Automotive Group, Michel Ayat, said: “We launched a campaign (3 days of mega sales), and it achieved amazing results, which was another distinguished stage in our continuous approach to providing the finest services to our customers.”

In the same context, Nasreen Boustany, Director of Corporate Relations and Communications for Mercato and Town Center Jumeirah, said that the “3 Days of Big Sale” event is an important economic driver and one of the important events on the Dubai Festivals and Retail Corporation’s schedule, as it participates with the support of Retail stores in malls, increase shopper traffic and sales, with offers, deals and discounts of up to 90% on a wide variety of products, cosmetics, fashion and electronics.

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