China News Service, Changsha, November 26 (Reporter Fu Yu). Through design innovations, ice cream that can "burn" and oranges that can "bloom", these creative fireworks products produced by Hengtai Fireworks Trading Co., Ltd. The European and American markets are particularly sought-after.
"Impress consumers with creativity. These products have helped us successfully overcome the market impact brought by the epidemic." Liu Junhua, general manager of the aforementioned company, said that the company's orders are now very hot, and many orders for 2022 have been received. "It is expected that the product sales will be sold next year. It will increase by 30% to 50%."
The "transformation" of Chinese medicinal materials such as honeysuckle, wolfberry, and Luo Han Guo into life-like cartoon characters and novel ideas have also allowed Hunan Jianghui Culture Technology Co., Ltd. to develop "Chinese herbal medicine", "fireworks and firecrackers" and other traditional Chinese cultural series IP hands. It is very popular in Hong Kong, Macau, Taiwan, Europe, America, Japan and South Korea.
The epidemic cannot withstand the acceleration of Changsha's cultural and creative industries to overseas.
According to Changsha Customs, since it became China's first batch of national cultural export bases in 2018, Changsha's cultural industry has flourished, and the export volume of cultural products has continued to increase.
In the first ten months of this year, Changsha exported 15.81 billion yuan (RMB, the same below) of cultural products, a year-on-year increase of 49.8%.
Behind the dazzling data, it is inseparable from the independent innovation of enterprises, and it is also inseparable from the international business card of the world's "Media Art Capital" to continuously empower Changsha's cultural and creative industry.
On November 1, 2017, UNESCO released the global "Creative Cities Network" list in Paris, France, and Changsha was selected as the "Media Art Capital" of the world, becoming the first Chinese city to receive this honor.
In the past four years, with the help of this business card, Changsha has continued to promote cultural exchanges and cooperation with the outside world. It has successively held three "Belt and Road" Youth Creativity and Heritage Forums, which greatly enhanced the city's international influence and promoted cultural "going out".
Open arms to learn from the cultural creativity and media art development experience of various countries, and with the help of the global "creative city network", Changsha's cultural and creative industry has accelerated its overseas expansion. In the past two years, 15 enterprises and 6 projects have been selected as national cultural export key enterprises (projects).
"For every three fireworks set off in the world, one comes from Liuyang." As a local cultural and creative exporter, the Changsha Liuyang fireworks industry realizes intelligent, personalized and customized development through deep integration with technology. Fireworks products have become the "standard equipment" for international events and major festivals.
Under the influence of the epidemic, Liuyang's firework industry still maintained an upward momentum against the trend, achieving export sales of 2.65 billion yuan in the first October of this year, a year-on-year increase of 30.5%.