Consumers are calling for an expansion in the number of times it is offered

"Big Sale" .. 3 days revive retail sales in Dubai

Shopping centers in Dubai witnessed remarkable turnout rates for consumers with the conclusion of the “3 Days of Big Sale” event, which included offers and discounts at rates of up to 90% in more than 500 stores and brands, and lasted between 25 and 27 November, organized by the Dubai Foundation. For festivals and retail.

Officials of outlets confirmed to "Emirates Today" that the major discount offers contributed to reviving retail sales in large proportions, while clothes and shoes of all kinds topped those sales.

Consumer Reviews

The consumer, Mustafa Ibrahim, said that he and his family benefited from the period of discounts to purchase the requirements of the winter season, stressing the importance of expanding these offers, to be organized every month or two, allowing consumers to buy at reasonable prices.

In turn, the consumer Sarah Atef said that she bought clothes for her family members, but she noticed that some outlets' discounts include models of the winter season to a large extent, while others focus on the summer season.

He added, "It will be beneficial to expand the number of times that major discounts are offered, as they provide added value to consumers and merchants alike."

For his part, the consumer, Ashraf Adel, confirmed that the discounts were very useful at the present time, as they came at a time when most consumers are heading to buy the winter season requirements for their families, as well as keeping up with the weekend, which allowed many families to visit shopping centers to buy and choose The products they are looking for.

As for the consumer, Muhammad Malik, he said that despite the fact that discount offers are very useful for shopping as they coincide with the weekend, and before the winter season, he prefers that their timing coincide with the period of receiving salaries at the end of the month, indicating that the use of credit cards in purchases.

Malik agreed with his counterparts on the need to expand the number of times that major discounts are offered during the next year.

Sales Revival

In addition, Nasreen Boustany, Director of Public Relations and Corporate Communications at Mercato and Town Center Jumeirah, said that the big discount offers recently launched by the Dubai Festivals and Retail Corporation have significant positive effects in reviving retail sales and raising the demand for shopping centers. This, in turn, contributed to an increase in the demand for restaurants and entertainment areas in those centers.

She added that consumer demand during the discounts period was great for clothing stores, followed by shoes and electronic devices, noting that keeping pace with the "big discounts" for the weekend, and the preparations of shopping centers for the National Day of the State, increased the momentum of the demand for malls.

Boustany revealed that the Mercato Center celebrates the National Day of the State through activities starting from the first to the third of next December, which include displaying live statues that embody the concepts of the qualitative shift of Emirati culture from ancient times to the modern era, in addition to musical performances.

"Winter" and "Summer"

For his part, the sales official in a chain of clothing stores in Dubai, Anas Ibrahim, agreed that the big discount offers contributed to reviving sales significantly, especially with the remarkable increase in demand for clothes and shoes in the chain stores.

In the same context, Patrick Joe, the sales official at a retail outlet in Dubai, said that the major discounts were not focused on winter season products only, but also included summer season products, as they are characterized by long periods, compared to the relatively short winter season.

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