From online to offline, the pet economy is booming, even with social attributes

　　Our reporter Ma Yan Zhu Yao and Lu Jia

　　I don’t know if you have noticed that there are more and more people with pets, and pet-related consumption has also increased significantly.

According to public data, in 2020, the market size of my country's pet industry will be close to 300 billion yuan, and by 2023 it will reach 445.6 billion yuan.

Whether online or offline, the "Mao Kids" economy cannot be underestimated.

　　I didn’t buy anything like the double 11 baby

　　I bought a lot of cat stuff

　　Until these days, Hangzhou's Echo has successively collected all the things bought during the Double 11 period.

What did you buy?

"Except for some daily necessities at home, the rest are basically the things of the two cat owners in the house." Echo said, "For example, pidan cat litter, 10 packs, freeze-dried cat food, 4 packs, wet food packs, 10 packs; Inabo's cat strips, almost bought 200, 24 cans of canned cats; British Museum Anderson cat scratching board, 1 piece; Insect repellent for cats inside and outside the body, 3 boxes... and some zeros and zeros Broken pieces, what cat grass, funny cat sticks, cat toys and the like.

　　By the way, the biggest item I bought this time on Double 11 is a rock sweeping robot. To be honest, this can also be regarded as bought for cat owners, because the house is full of their fur!

With this sweeping robot, I can be regarded as liberated.

"

　　After he finished buying a lot of things for the cat owner, Echo suddenly smiled and said, "There are still two kids in the family. I don't seem to buy anything for them!"

　　Indeed, more and more people have become a family with pets, and pets are a real family member for them.

Spend money on pets, do not feel distressed, eat, wear and play, everything can't be left behind.

　　There are more and more pet owners, and pet-related industries are becoming more and more subdivided and growing.

According to the "White Paper on China's Pet Consumption Trends in 2021", in 2020, the market size of my country's pet industry will be close to 300 billion yuan, and by 2023 it will reach 445.6 billion yuan.

　　From food to use to play

　　Online sales of Maozi’s stuff exploded

　　When it comes to pet supplies, many people may first think of the rations of the "hairy kids", after all, good nutrition is very important.

　　According to data from JD.com, the sales of freeze-dried cat food on Double 11 increased by 486% year-on-year. Among the best-selling cat food, the top 5 brands are Royal, NetEase Yanxuan, Guanneng, Weishi, and Maifudi.

In addition, the turnover of mixed cat litter increased by 256% year-on-year. As the pioneer of mixed cat litter, the turnover of the pidan brand increased by 235% year-on-year.

　　When pets become part of the family, the pet consumer market has become more eye-catching.

According to data from Tmall International, this year's Double 11, the most popular pet brand AFP (all for paws) among the "shovelers", compared with last year's Double 11, the growth rate of all channels (including traditional offline pet stores) reached 65 %.

AFP Tmall International Operation Mi 30 said: “We have at least 39 series under our umbrella, about 700 to 800 SKUs, and less than half of them have been introduced into the domestic market. At present, the space and potential are huge.”

　　In fact, in addition to these conventional pet supplies, from toys that can make cats "self-heel", ball machines that can "move" at home with dogs, to electronic intelligent interactive mute series, more and more brands Focused on the life scenes of "Mao Children".

At the same time, there is also a trend of more intelligent pet products that change life scenarios. For example, in the homes of many "poop shovelers", smart feeders, pet monitoring systems, smart pet toys, smart cat litters, etc. have appeared. .

　　According to data from JD.com, during Double 11 this year, pet smart products ushered in a big explosion. Pet smart products increased by 267% year-on-year, setting a new historical record again.

In the future, presumably pet smart products will usher in strong growth and become the next industry outlet.

　　More and more offline pet shops

　　The social attributes of pet shops attract attention

　　Online sales of pet supplies are booming, and the number of offline pet shops is also increasing at a rate "visible to the naked eye".

　　Ms. Wang from Hangzhou said that there is a row of stores downstairs in her community. Whether it is a restaurant or a clothing store, they have been exchanged for a lot of them.

"However, I recently discovered that just a few hundred meters away, there were three pet shops. There was only one in the past. These shops generally sell some pet daily necessities and also provide pet bathing and grooming services. The store is not large, but often Some masters brought Mao's children in and out."

　　Not only in the community, but in many shopping malls in Hangzhou, pet shops have become a favorite place for young people to visit.

Unlike small pet stores that provide regular goods and basic services, this type of pet store emphasizes the interaction between pets and people.

　　On the B2 floor of Hangzhou Hubin Yintai District in77D, two stores, "Weikamao Space" and "Little Pig Bus" are open side by side.

　　There is a huge cactus-shaped cat climbing frame in the "Waka Cat Space", and several cats are lying lazily on the ground and rolling.

The “Pet Card” in the store is 75 yuan/time on weekdays, 225 yuan/3 times, and 85 yuan/time on weekends and holidays, 255 yuan/3 times.

　　There are rabbits and little pigs in the "Little Pig Bus".

Perhaps because of the morning of the working day, the reporter saw that the rabbit and the piglet were sleeping, the rabbit sleeping in the pink cart, and the piglet huddled together in a nest.

　　The reporter learned from Hubin Yintai in77 that there are currently 4 pet shops in the mall. In addition to the two mentioned above, there are also "Dun Chai House" and "Mr. Cat's House".

It is worth mentioning that these pet shops are all located on the B1~B2 floors of the shopping mall. These areas are the favorites of the post-95s and post-00s people.

　　The reporter learned from the shopping malls that from the end of last year to June this year, these pet shops opened for business one after another, but the business invitation negotiations for the shopping malls have already started.

The reason for introducing these pet shops is that the shopping mall said that pets are the current consumer trend of Generation Z and a very important part of their lives. This is consistent with the goal of in77, hoping to create a favorite living space for young people.

　　Prior to this, in77 also hosted offline parties for pets, allowing pets and their owners to face each other.

　　According to the data from the enterprise check, within the scope of Hangzhou, there were 5,819 pet industry-related enterprises registered and established between January 1 and November 23 this year.