China News Service, Guangzhou, November 25 (Zuo Yuqing) The scale of more than 1 billion Internet users has made China the world's largest digital society, and cyberspace has become the common spiritual home of hundreds of millions of people.

What responsibilities should the Internet platform bear?

In the age of algorithms and traffic, how to maintain a clear and clear cyberspace?

　　On November 24th, the 2021 China Online Media Forum Responsibility Forum was held in Guangzhou, Guangdong Province. Representatives from all walks of life from Internet participants gathered together to discuss and share their views on Chinese online media on the theme of "Responsibility: Governance and Sharing". Deep thinking about responsibilities and missions.

Algorithm for high-quality content

　　From offline to online, from traditional media to Internet social networking, over the past 30 years, the Internet has continuously innovated content production methods that provide convenience for people to obtain information, but it has also brought many problems.

So, how to make the "largest variable" of the Internet become the "largest increment"?

　　Baidu vice president and editor-in-chief Zhang Dongchen said that in the era of traffic and algorithms, Internet platforms should be used as content dissemination carriers. Correct values ​​should guide technology, algorithms can provide users with high-quality information services, and large traffic can serve as positive energy.

　　"Media smart solutions are accelerators for high-quality content." Zhang Dongchen believes that smart media can provide content creators with smart planning, smart editing, and smart proofreading, and comprehensively improve content production efficiency.

The search algorithm is the "highway" that connects users with high-quality content.

Zhang Dongchen, vice president and editor-in-chief of Baidu.

Photo courtesy of the organizer

　　However, the current "information chimney" and algorithm push between APPs has created an "information cocoon room" to a certain extent, adding barriers and barriers between users and valuable information.

Zhang Dongchen believes that information congestion not only deepens the "knowledge gap" for users, but also affects all Internet participants under the ecological closure.

　　"Interconnection is an amplifier for the widespread dissemination of high-quality content." He said that knowledge has no boundaries and should be shared by more people. 

Traffic is a positive energy "topping the list"

　　What is the flow?

Is it a star?

Are you a fan of the charts?

However, under the social responsibility, the flow is good, and the celebrity can also "make the list" for the fans, creating a positive and positive role model.

　　"In the Internet age, everyone has a microphone, and how to use this microphone well is worth pondering." said young singer and actor Zhang Yixing. If it’s not good, it will breed online rumors, online violence, and infringe the rights of other netizens."

Young singer and actor Zhang Yixing.

Photo courtesy of the organizer

　　"I hope that our young people can bring something to the times, far more than expecting that they can become any role in this era." He said that as new youths in the new era, they should stand by their works, stand by word of mouth, and insist on self-examination. , To be a literary and artistic worker with a sense of responsibility of the times, and to build a clear and clear network environment, so that positive energy is surging in the network.

　　Finally, the forum issued the "Internet Media Social Responsibility Initiative" to the national online media platforms and the majority of online media practitioners to further guide online media to fulfill the main responsibility of information content management, stimulate innovation in the process of media integration, and jointly build online and offline concentricity. round.

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