The PNV threatens the business of 15,000 winegrowers in the Rioja appellation: "They want to break a successful model"

15,000 winegrowers

, almost

and thousands of citizens of

,

and

fear that the first quality brand created in Spain in

will break down in another political battle. A "brand of success", as

, describes it, which showed its extraordinary strength in

, the year that the pandemic examined the entire world economy.

The

increased

its exports by

with which it was able to minimize the catastrophe of the drop in sales of up to

of the product aimed at the Spanish hospitality industry. With an ambitious recovery plan underway, the Regulatory Council opposes the "threat" of a Rioja subdivision sponsored by the

to create its own control body in Rioja Alavesa.

The

has reactivated its objective of controlling

the production of one of the most famous wines in the world

from the

. Next Tuesday, Congress will debate the admission for processing of a regulatory change on the conditions of appellations of origin that affect territories belonging to more than one autonomous community.

A regulatory change that

entrusted to

, its most brilliant deputy and jurist and to which the nationalists entrusted to brush up on the previous agreement with

on a new sovereign Basque statute. "It is a big order," they warn from the

, the body made up of winegrowers and winemakers and that since

has moved Rome with Santiago to prevent the reform that the PNV intends to go ahead.

"Rioja is a value in which the three areas that comprise it are essential to understand a centennial project that was guided from its birth by the search for quality", says Torres, who is also a director of the Regulatory Council and a member of the Interprofessional Organization Rioja Wine, the two bodies that ensure the quality of the wine and its commercialization within a very competitive international market.

Almost

of the south of Álava, La Rioja and the southwest of Navarra live on a product that only in direct sale of wine exceeds

but that multiplies its influence on the

with very firm bets such as wine tourism (

) and the entire industrial sector that ranges from the manufacture of corks, bottles and machinery and vehicles that require both thousands of winegrowers and the

.

Rioja alavesa.

Sales

Wine growers and winemakers had received with hope the first data for

with a growth of

compared to 2020 when they were surprised by the reactivation of a "political" claim in which the PNV demands the creation of a sub-denomination within the DOC Rioja for Rioja Alavesa wines, but which includes the creation of its own regulatory council that would establish all the conditions on the cultivation of the grape, its control in the delivery to the wineries and the elaboration and commercialization of these wines.

The territorial weight of the Basque Country, La Rioja and Navarra is not homogeneous, nor is the institutional positioning regarding the controversy caused by the PNV initiative.

According to data from the 2020 Regulatory Council, the wineries located in the community of La Rioja produced

compared to the

produced by Alava wineries and the

Navarra

.

A leadership of La Rioja that is also seen in the grapes contributed to generate these wines, since

were produced

compared to the

in Basque vineyards and the

of Navarrese grapes.

Rioja alavesa.

Map

The Rioja wine production and manufacturing model is meticulously controlled by the Regulatory Council, which with up to

monitors the harvest, is present at the delivery of the grapes by the producers to the winemakers and monitors both the production process and the bottling of the product with this certification. Industry sources warn that it is common for Alava wineries to receive grapes from both Rioja Alta and Rioja Oriental.

"The reform proposed by the PNV does not make any sense, it is not a request from the sector and we have transferred parties and institutions that must respect the criteria of the legitimate owners of the Rioja brand, who are the winegrowers and winemakers", warns Torres, which also supported last July the forceful declaration of the Regulatory Council chaired by

against the scheme activated by the nationalists to gain control of the future Basque regulatory council.

An initiative reactivated in full budget negotiation with the Government of Pedro Sánchez and after verifying the importance of the Rioja brand after the stress test that was a 2020 marked by the pandemic.

A "negative" exercise, as recognized by the general director of the Regulatory Council José Luis Lapuente, but who visualized the importance of exports (

) with countries such as the United Kingdom (one in three bottles sold outside of Spain ), Germany and the United States as the main markets.

Lapuente, with

of experience in the regulatory body, defends with data the virtuality of the great «umbrella» that is Rioja for

thousands of winegrowers and winemakers and its growth potential even in mature European markets.

According to the consultant

, it has become the sixth world brand of knowledge and loyalty in the world market and still

German

not discovered it.

According to the criteria of The Trust Project

Know more

• PNV

• The Rioja

• Spain

• Navarre

• Basque Country

• USA

• Pedro Sanchez

• United Kingdom

• Germany

• GDP

• Alava

• Santiago de Compostela

• Bildu

• economy

• HBPR

Strike The field is dying and takes to the roads like the transporters: "There may soon be a problem of food shortages"

Basque CountryPanic in La Rioja because Pedro Sánchez breaks the Denomination of Origin of the wine to satisfy the PNV

WINE One more step in the artificiality of Rioja Alavesa

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