China News Service, Beijing, November 24 (Xu Jing) On the 24th, the 2022 Beijing Cultural Tourism Key Project Investment and Financing Promotion Conference (hereinafter referred to as the "Promotion Conference") was held online on the Beijing Cultural Tourism Resources Trading Platform.
According to Guan Yu, the first-level inspector of the Beijing Municipal Bureau of Culture and Tourism, in the first three quarters of 2021, Beijing received 198 million tourists, a year-on-year increase of 74.2%; tourism revenue was 307.49 billion yuan, a year-on-year increase of 86.2%.
At the promotion meeting, the revised investment and financing service thematic section was simultaneously launched on the Beijing Cultural Tourism Resources Trading Platform, and 45 cultural tourism investment and financing projects in 10 categories were unveiled one after another.
According to Guan Yu, in the first three quarters of 2021, Beijing received 198 million tourists, a year-on-year increase of 74.2% and recovered to 81.1% in the same period in 2019. The recovery was 22% higher than the national average; it achieved tourism revenue of 307.49 billion yuan. , An increase of 86.2% year-on-year, and recovered to 66.5% in the same period in 2019. The recovery was 12 percentage points better than that of the whole country.
This promotion is an advanced plan for the Beijing Municipal Bureau of Culture and Tourism to deepen the supply-side structural reforms to promote the high-quality development of the cultural tourism industry.
45 projects in 10 categories participated in the promotion
This promotion will select 45 key projects in 14 districts of Beijing, with a total investment of approximately 12.2 billion yuan, and guide social capital to focus on new technologies, new formats, and new models of the cultural and tourism industry, and help the cultural and tourism industry to innovate and upgrade.
The projects participating in the promotion cover 10 categories of cultural and creative tourism, red tourism, country houses and boutique hotels, characteristic village development, tourist attractions, sports tourism, research tourism, travel agencies and tourist facilities and services.
The relevant person in charge introduced that these projects have distinctive features, obvious advantages, and good economic and social benefits. The implementation of the projects has important practical significance for expanding cultural tourism investment, improving cultural tourism consumption, and promoting the structural adjustment, transformation and upgrading of Beijing's cultural tourism industry. It is expected to become a "masterpiece" in the key areas of Beijing's cultural tourism development.
At the promotion meeting, 11 projects were selected for concentrated promotion centering on ancient capital culture, red culture, Beijing taste culture and innovative culture.
For example, Dongcheng District Jingchao Internet celebrity check-in place-"Peace Fruit Bureau" old Beijing cultural and business travel immersive experience project, immersive "script shark" characteristic town construction project in Weishanzhuang Town, Daxing District, Fangshan District Zhoukoudian Town boutique hotel cluster project, Longqing Gorge Sports Tourism Comprehensive Promotion Project in Yanqing District, Langeryu Village Red Tourism Project in Liucun Town, Changping District, etc.
The cumulative transaction value of the platform is 13.413 billion yuan
Establishing and improving the investment and financing system is an important means to promote the high-quality development of the cultural tourism industry.
In recent years, the Beijing Municipal Bureau of Culture and Tourism has attached great importance to the construction of an investment and financing system for the cultural tourism industry, actively formulating policies, building mechanisms, and building platforms to promote the improvement of the cultural tourism investment and financing service system of planning, policy, and finance, so as to help cultural tourism. The quality and efficiency of the industry is improved.
This promotion is the first large-scale promotion event of the Beijing Cultural Tourism Investment and Financing Service Special Section after the revision and launch of the Beijing Cultural Tourism Resources Trading Platform.
According to reports, the service section is a comprehensive revision and upgrade of the Beijing Municipal Bureau of Culture and Tourism and the Beijing Equity Exchange on the basis of the Beijing Tourism Resources Trading Platform and the Beijing Suburb Tourism Investment and Financing Service Platform.
Among them, the Beijing tourism resources trading platform has established a full-process service model for cultural tourism investment and financing and resource docking cooperation since its establishment 8 years ago.
As of the end of October 2021, a total of 1033 projects were listed on the platform, with a listed value of 268.182 billion yuan, and 239 projects were transacted with a transaction value of 13.413 billion yuan.
The promotion conference was sponsored by the Beijing Municipal Bureau of Culture and Tourism, and undertaken by the Beijing Property Rights Exchange and Beijing Cultural Tourism Resources Trading Platform.
In the future, Beijing's cultural tourism investment and financing service section will help various cultural tourism resources to connect with social capital in a timely, convenient and efficient manner, and provide more specialized, systematic and refined integrated services for cultural tourism enterprises' investment and financing.
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