Guangxi takes multiple measures to build a big cultural tourism brand

　　In 2021, Guangxi will hold the "Three Months of the Zhuang People's Visit to Guangxi", "33 Consumption Festival", "Why do you have to travel far away in Zhuang Township——Guangxi people travel to Guangxi", "Hundreds of special train tours to Guangxi", "The mountains and rivers warm you Zhuang Township waiting for you—— "Winter Tour in Guangxi" and other themed publicity and promotion activities, promote related tourism routes, further stimulate the vitality of the cultural tourism market, promote and stimulate cultural tourism consumption, and start the cultural tourism brand of "Xiujia Guangxi, the world is magnificent".

The statistical calculation results of the Guangxi tourism sample survey show that in the first three quarters of this year, Guangxi received a total of 669 million domestic tourists, returning to 99.2% of the same period in 2019; achieving domestic tourism consumption of 773.429 billion yuan, returning to the level of the same period in 2019. 97.6%.

　　During the "Winter Tour in Guangxi" and "March Three Meet in Guangxi for the Zhuang Nationality" in 2020 and 2021, Guangxi will offer four major ticket discounts, air ticket discounts, travel insurance discounts, and charter flights awards for representatives and tourists from cultural and tourism enterprises across the country. Category of preferential measures.

During the "Winter Tour to Guangxi" this year, companies that organize charter flights will continue to be rewarded with RMB 6,000 to 20,000. Xiamen Airlines, Shenzhen Airlines, and Beibu Gulf Airlines fly directly to Guangxi with as little as 20% off; more than 200 tourist attractions and rural tourist areas Free tickets or discounts are issued to tourists from all over the country; nearly a hundred cultural and tourism festivals in Guangxi have been held throughout the region.

　　During the "33 Consumption Festival", Guangxi travel consumption coupons were issued through the "One-click Tour Guangxi" smart tourism platform. A total of about 420,000 coupons were issued, the cumulative amount of coupons issued was about 23 million yuan, and the amount of write-offs was about 8 million yuan. It is estimated that direct tourism consumption will exceed 250 million yuan and comprehensive consumption will exceed 8 billion yuan, which will promote the development of Guangxi's cultural tourism economy.

In addition, it cooperated with OTA platforms such as Ctrip, Tongcheng, Meituan, etc., attracting more than 400 scenic spots and more than 10,000 hotels to participate, and launched a total of 20,000 cultural and tourism products.

　　According to the changes of seasons and solar terms, Guangxi has launched a number of tourist boutique routes to the public to attract tourists to experience characteristic cultural tourism resources.

For example, during the "March 3rd" period, Guangxi launched four themed routes of "Red Heart Tour, Ecological Leisure Tour, National Customs Tour, and Splendid Bagui Tour"; in autumn, Guangxi launched the "Enjoy the Charming Autumn Scenery" landscape and countryside tour, "Enjoy Freedom" "Autumn Rhyme" leisure and health tour, "tired autumn fruits" harvest and taste tour; during the "Winter Tour in Guangxi", we will launch a joyful winter tour of mountains and seas, a leisurely journey of longevity and health, and a journey of singing and Bagui· National customs tour, passionate winter day, charming country tour, and taste of warm winter tour.

　　In conjunction with important time nodes such as "March 3", "China Tourism Day" and "Winter Tour to Guangxi", Guangxi has successively launched a series of activities "Guangxi People Tour Guangxi-Bagui Youth Tour Guangxi" Tourism”, Guangxi Cultural Museum Tourism Art Week, Guangxi Automobile Tourism Conference, Guangxi Cultural Tourism Creative Exhibition and other series of themed activities, attracting tourists to actively participate; around this summer vacation, Guangxi, together with China Railway Nanning Bureau Group and major travel agencies, launched the “100 special trains”. In the "Into Guangxi" activity, there were 82 special trains for 25,000 people to visit Guangxi.

　　This year, Guangxi has organized cultural tourism enterprises from various cities to hold cultural tourism promotion conferences and public promotion activities in Beijing, Guangzhou, Shenzhen, Nanjing, Wuhan, Shiyan and other places, and launched more than ten cultural tourism routes.

At the same time, by hiring a group of Guangxi cultural tourism ambassadors and promotion ambassadors with a certain degree of influence and network traffic, the brand image of the cultural tourism of "Xiujia, Guangxi, and Guangxi" has been further enhanced.

　　Online has also become an important channel for promotion.

Not long ago, the cultural tourism promotional film "Meeting the "Heart" Guangxi" was released. Within two days, related topics were read 120 million times.

Previously, online communication with the theme of "March 3, play with new flowers young (like)" has also achieved good results. Weibo topics have been read 59 million times, and Douyin topics have been viewed more than 1.3 billion times.

　　At the promotion conference for Guilin to build a world-class tourist city, five themed cultural tourism resources and boutique routes, such as "Innate Landscape · A Beautiful World", "The Ancient Charm of the King City · Thousand Years of Elegance", "Blood Xiangjiang River · Red Legend", became the key promotion objects. The positive role of industry in improving the quality of cities has been further highlighted.

Pang Geping