"Hoard first and make appointment later" is fun and saves money

　　This year's "Double Eleven", tourism product sales achieved good results.

According to data from the online travel platform Fliggy, the turnover of "Double Eleven" events increased by more than 60% year-on-year, including 12 brands including Shandong Airlines, Changlong, Shanghai Disney Resort, Wanda, Beijing Universal Resort, etc. Break through 100 million yuan.

This has brought confidence and motivation to tourism practitioners.

　　After years of development, "Double Eleven" has long become an important node for the tourism industry to sell winter and spring tourism products and lay out the development of the new year.

Unlike in the past, tourism promotion relied on price wars and competition for "floor prices", nowadays, tourism promotion has shifted to focusing on quality and highlighting characteristics.

　　"Hoarding tourism" has become a new trend

　　Two hotel reservations for Beijing Universal Resort: one night stay at NUO Resort Hotel, one night stay at Beijing Universal Studios Hotel.

This is the only purchase record of Jiangsu tourist Ms. Jiang's "Double Eleven".

"I hope that I can take my children to complete a trip to Universal Studios as soon as possible." Ms. Jiang introduced that the hotel products she purchased have an expiry date.

"Despite certain restrictions, the price is really attractive."

　　In this annual sales season, "hoarding" travel products is becoming a habit of many consumers.

　　According to the data, during the "Double Eleven" period, the Beijing Universal Studios Winter and Spring Roaming Card, Beijing Universal Studios non-designated day double ticket and two resort hotels (Beijing Universal Studios Hotel and NUO Resort Hotel-Beijing Universal The cumulative sales of the three new products of room vouchers in the resort area exceeded 70,000, and the cumulative sales of the "Fly with Heart" products of 8 airlines exceeded 100,000.

For the first time, Fliggy Travel Products participated in the "Double Eleven" main venue "30 per 200" rule, and launched a rapid membership upgrade plan. A large number of new products such as transportation, hotels, homestays, and vacations were also released during this period.

In addition, user growth has also become a major gain for tourism companies.

For example, Hilton has added more than 400,000 new members, and Chimelong has added more than 120,000 new members.

　　The series of service measures launched by tourism companies and online travel platforms have also solved the worries of consumers "hoarding travel".

According to the relevant person in charge of Tongcheng Tourism, after National Day to New Year's Day is the traditional tourism off-season of the year, and the "Double Eleven" online shopping spree model has helped the tourism industry usher in a new wave of enthusiasm.

Under the normalization of epidemic prevention and control, the concept of "goods with peace of mind" is put forward, so that consumers can arrange time flexibly and travel with peace of mind.

In addition to launching popular and hot products, seasonal hot products, special ticket hotels, super pre-sales and other cost-effective travel products that cover the various needs of users, it also provides consumers with "book in advance, refund at any time" intimate services to facilitate tourists in the epidemic "A cost-effective trip" after stability.

　　New gameplay is more popular

　　At present, young people have become the mainstay of tourism consumption. They prefer personalized and characteristic products and pay more attention to the experience of tourism.

This new consumption trend directly promotes the change of tourism products.

More flexible and abundant hotel packages and "fly as you wish" products have become hot-selling items.

For example, in air ticket sales, in addition to the traditional "search-book-issuing" model, the "browse-stock-use" model of "hoard tickets" is favored by young consumers and has become a new trend.

This year's "Double Eleven", the Fliggy platform launched a number of "Flying as You Like" products, which can meet the changing travel needs of consumers.

　　"Booking future travel" has become a major common point in this year's "Double Eleven" travel promotion, and "stocking" has become the theme of major travel companies.

This kind of tourism products that can be "booked in advance and refunded at any time" has a more flexible service model and has become a brand new marketing model for tourism companies.

　　From November 10th to 26th, the same journey will launch the "Double Eleven" Travel Stocking Month" event, which supports users to "stock first and then make an appointment", which is available throughout the year.

According to reports, in this event, visitors can "stock" their favorite products at preferential prices in order to plan exclusive "year-round trips" in advance.

According to the person in charge of Tongcheng Travel, recently, the search volume of related tourism such as "Snow Viewing", "Skiing", and "E-Sports Hotel" has increased by more than 200% on the Tongcheng Travel Platform.

By participating in this activity, tourists can book travel products around hot springs and ski resorts in advance, enjoy the surrounding winter tourism, and extend the travel planning period. Even during the Spring Festival, May Day, and Eleventh holidays, they can also choose a trip with a reasonable price. Products to improve the cost-effectiveness of travel.

　　Tourism companies will also focus on more segmented markets.

For example, for camping, Tuniu Tourism has launched more specific products for target groups such as forest camping, desert camping, and summer parent-child camping, and incorporates elements such as movies and coffee to meet the consumer needs of young people.

　　Full of vitality

　　With the approach of the 2022 Beijing Winter Olympics, the popularity of ice and snow tourism is increasing day by day.

In recent years, the skiing demand of Chinese tourists has shifted from abroad to domestic, and domestic ice and snow tourism has obtained a good external development environment; in addition, with the increase in publicity and promotion, the common people’s awareness and acceptance of ice and snow tourism has continued to increase. These have become favorable factors for the growth of my country's ice and snow tourism.

The development momentum of ice and snow tourism destinations in northern my country is strong, and ski resorts such as Changbai Mountain in Jilin, Yabuli in Heilongjiang, and Chongli in Hebei have all gained attention and increased orders.

Indoor ski resorts in the south have also become a good place for ice and snow sports enthusiasts. For example, indoor ski resorts and snow worlds in Wuxi, Guangzhou, Chongqing and other places are highly popular.

　　Since 2020, rural tourism has become an important content of my country's domestic tourism. Going to the countryside to experience the ecological charm of the green mountains and green mountains and see the pace of the times of rural revitalization has become an important driving force for people to travel.

The rapid growth of tourists has led to the acceleration of the renewal and iteration of rural tourism. A number of high-quality tourism projects and country houses have landed in the countryside. Rural tourism has not only carried the "big banner" of domestic tourism, but has also become an important force for rural revitalization.

　　With the accelerating pace of cultural and tourism integration, Chinese traditional culture has been valued by tourists, tourism companies, and the tourism market, as evidenced by the rise of a number of characteristic cultural creations.

Statistics show that this year, nearly 100 museums participated in Tmall’s "Double Eleven" event. On the first day of sales on November 1, the sales of museum cultural and creative products surged by more than 400%.

　　A total of nearly 100,000 bookings of popular ice and snow tourism products, a year-on-year increase in country house package sales by more than 16 times, and museums’ new cultural creations have become “dark horses” in the sales of “Double Eleven”...In the long list of consumers’ hoarding travel, These tourism products are particularly eye-catching.

From this, we can not only see the hot spots and highlights of the tourism industry, but also feel the vitality and vitality of the tourism industry.

Tourism companies find business opportunities from this and prepare for the next step of development.

Yin Jie