Maud Descamps, edited by Solène Leroux 6:18 am, November 24, 2021
The Carrefour group is inaugurating today, in Paris, its very first independent store.
Other major retail groups have already taken the plunge.
Should we expect tomorrow to see stand-alone stores becoming the norm everywhere in France?
Do your shopping in a store without any staff, without having to go through the cash register, be automatically debited and receive your receipt directly in your mailbox ... All the supermarket chains are thinking about it, some groups like Auchan or Monoprix l 'have already done.
“Developing stores where high tech is present is inevitable,” explains the representative of a major brand at Europe 1, in particular to deal with giants like Amazon.
The idea is to compete with the giants of e-commerce by always saving customers more time, but also by offering a whole range of services.
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Large retailers rely on the hybrid form
"Pedestrian drive, order picker for Uber Eats and Deliveroo, postal services that we will be offering ...", explains Élodie Perthuisot of Carrefour France. "These connected solutions make it possible to be ultra-fast for everyday shopping," she insists. The objective is therefore not to generalize stand-alone stores, particularly because this high technology is expensive. "We are betting more on a hybrid form" of connected stores, explains Guillaume Robin, from Auchan France.
According to him, "mixing digital and the traditional physical store is certainly the future of distribution. We realize that the customer will go from an online purchase to a physical purchase and that the borders are really porous. now".
A strategy also adopted by the Casino group where 61% of payments in supermarkets are now made on automatic cash register or on smartphone.