Ofo's little yellow car, which hasn't been heard for a long time, has recently been searched again.

Netizens discovered that ofo’s refund of the deposit had another "new trick," including deposits returned for shopping, deposits returned by pulling friends to place orders, and RMB 2.5 for a deposit of 10 yuan recharged.

Obviously it is consumers' money, which should be refunded unconditionally. Unexpectedly, it has become a marketing tool, so that the Shanghai Consumer Protection Committee directly denounced ofo as "cutting the ceiling of leeks."

  Judging from the APP information, the "new trick" of ofo's small yellow car is suspected to be a function launched a year ago, and some activities have ended in March 2020.

After more than a year, it was turned up and it was still on the hot search. I don't know how many consumers are trapped in the "deposit pit"?

Data shows that at least tens of millions of consumers are currently waiting in line for deposit refund.

If calculated based on the minimum deposit of 99 yuan, there should be more than 1 billion yuan of deposits that have not yet returned to consumers.

  The belated hot search has exposed problems that cannot be resolved with delay: it looks like a deposit, but it is actually the security of advance payment; it seems to be a "trick" of a company, but in fact similar situations involve multiple industries and enterprises.

Based on this, it can be said that the difficulty of pre-paid supervision has always been a "stubborn disease" that plagues the industry and restricts consumption.

Except for some industries that have established fund depository systems under the promotion of the state, key prepaid industries such as fitness, beauty salons, catering, and car washes have not yet established similar systems.

Some stores do not have a contract and can receive prepayment by giving a WeChat code. Once a business "runs away", it is difficult for consumers to find a match.

  According to a report released by the China Consumers Association, disputes involving prepaid consumption such as housekeeping and fitness increased significantly last year, and even the "gym card charging" scam appeared.

The general routine is that the business group rents a venue in advance, claiming to open a gym, deliberately lengthening the renovation cycle, delaying the entry of equipment, and at the same time hiring people to distribute leaflets around, soliciting customers to recharge and apply for a card.

When consumers wondered why the gym was not open for business, the boss behind it had already “run away” with money, causing consumers to suffer losses.

  To solve this problem, in addition to intensifying the recovery efforts and strengthening credit supervision, the supervision of fund accounts should also be promoted as soon as possible to ensure the safety of consumers' funds from the source.

At present, Beijing, Shandong Weihai, Shandong Qingdao and other places have explored the establishment of prepaid fund supervision platforms, and Jiangsu Province has also issued the "Jiangsu Province Prepaid Card Management Measures" to promote the establishment of a prepaid fund depository system.

The main idea is that the consumer deposits the prepaid funds in the bank account opened by the enterprise, and the bank settles it to the merchant one by one according to the actual consumption.

If the merchant defaults or "runs away", the prepayment will be refunded to the consumer by the bank, which greatly improves the security of funds.

  According to information from the Judgment Document Network, at least since September 2019, ofo has no property available for enforcement.

At this point, it is emphasized that ofo's original deposit violation and the company's obligation to refund the deposit unconditionally may not help, and it is the key to make up for it.

  Entrepreneurship failure may be inevitable, and morality should be upheld in the first place.

In the past few years, many teams that failed to start their own businesses have staged "Really Passed on" and took the initiative to take on more responsibilities outside of the "Limited Liability Company", which has been well received by the society.

Entrepreneurship is difficult, nine deaths a lifetime.

Unfortunately, the business failed, and consumers sympathized; struggling to make a comeback, consumers admired; but if you still play routines after the failure, it will not only arouse consumers' resentment, but may also be subject to legal prosecution.

  Ruoyu