The meta universe under the "wind mouth": Millions of annual salary robs people of virtuality and reality
The metaverse is still inconclusive, and some people earn millions from training courses.
At the same time, as many companies are deploying Meta Universe one after another, there is news that the field of Meta Universe has begun to grab people with millions of annual salaries.
Is it true or false to grab people with a million annual salary?
The Beijing News Shell Finance reporter browsed the recruitment platform and found that some positions did provide annual salaries ranging from hundreds of thousands to millions, and the types of companies and positions involved were also diverse.
However, the Beijing News Shell Finance reporter interviewed a number of Internet and game headhunters and industry insiders, and most of them said that they had not heard the news of Yuan Cosmos robbing people.
Some people believe that Meta Universe’s one-million-year salary recruitment may only be an isolated phenomenon, and some may just be hot spots; there are also game headhunters who said that the benefits given by Meta Universe positions related to games are normal in the gaming circle. Did not see the gesture of smashing money and grabbing people.
At the same time, when the bubble surged, headhunting companies were also very confused: now Metaverse projects are all conceptual maps made with PPT; Metaverse’s job descriptions are similar to game positions, even from game positions. Copied, the setting of this post is actually of little significance in itself.
The geometry of the meta-universe bubble that is hot with controversy?
Some people think that the concept of Metaverse is not clear, and most of the projects cannot be implemented. It is just a god-making movement of large companies.
There are also entrepreneurs who actively participate in the trend and tap the opportunities that may exist.
There are also practitioners who advocate that time be the test of everything, "After the tide goes out, you can find out who is swimming naked."
Cutting leeks in the meta-universe training course?
Under the craze of meta-universe, some lecturers of meta-universe courses earn a lot of money.
On the Get App, a course titled "Frontier Course · Six Lectures on the Metaverse" has dominated the course list for a long time since its launch.
The course information shows that this course is one hour long and the price is 29.9 yuan. At present, more than 49,000 people have purchased the course.
Calculated according to known data, the total course income has exceeded 1.46 million yuan.
According to screenshots from the Internet, another training course named "Meta Universe First Lesson" has more than 1,000 daily active users, and the cumulative income in the first 10 days of the course is more than 1.59 million yuan.
Behind this is a lecturer with a "halo plus body".
According to the App, the lecturer of this course, Xu Chen, is the founder of MetaZ, a think tank of Zero Carbon Yuan Universe, the NFT consultant of FT Chinese Network, and the former chief consultant of the Chinese version of MIT Technology Review.
After consulting the information, the reporter did not find any domestic reports about the zero-carbon universe think tank MetaZ. However, according to LinkedIn, Chen Xu has been studying blockchain technology since 2016, and he has also published related books for research in the blockchain field. personnel.
And Chen Xu has just moved into the app, and "Frontier Course: Six Lectures on the Metaverse" is the only course that Chen Xu teaches on the app.
Yi Huanhuan, the lecturer of another meta-universe training course "Meta-Universe First Lesson", claimed to be "the author of the world's first "Meta-Universe" series, China’s top technology analyst, "China’s Mary Mick", and the best of New Fortune Technology. A good analyst, consultant and strategic investor in many companies with hundreds of billions of dollars."
The reporter checked the information and found that the so-called "the world's first set of "Meta Universe" series" refers to the two books "Meta Universe" and "Meta Universe Pass", but these two books are jointly signed, and Yi Huanhuan is only the author of many books. One of them.
In addition to the imposing title of the lecturer, the slogan on the course introduction page is also hard not to make people excited.
The meta-universe training course on the app attracts users’ attention with the slogan "Some people say it is the future". The introduction page also lists the four major applicable audiences, four expected gains, and four major highlights of the course. Open a new universe?"
After browsing the course introduction, the reporter found that the course includes a total of 7 lectures, and each lecture lasts about 10 minutes. The content of the course explanation mainly includes the definition of meta-universe, realization elements, technical logic, operation mechanism, personal and social preparation conditions and how to distinguish Various practices in the current meta-universe.
However, in the course comment area, many students reported that the course "repeated the concept of meta-universe in several classes, but it was not clear about the application of meta-universe."
And the promotion page of "Meta Universe First Lesson" reads the slogan "688 once through the meta universe for ten years!"
The introduction of the course system used words such as "super course", "comprehensive", "simple and easy to understand" to describe the content of the course, and promised to provide "regular face-to-face live broadcast with global meta-universe masters" and "metauniverse global conference in the next ten years" Priority Participation", "Meta Universe Global Industry Report in the Next Ten Years", "More Best Companies, Continuous Product Sharing" and other services.
It is also introduced at the bottom of the course, "What does the metaverse mean to ordinary people? How to prepare? How to arrange it? The answer lies in the first lesson of the metaverse!"
In the comment section of the above-mentioned courses, students' evaluations of the courses were mixed.
As of the time of publication, the Metaverse Frontier Course on the App has a score of 4.6, and a total of 497 people commented.
Although most people gave good comments, after carefully reviewing the comments, the reporter found that most students thought that although the course summarized the relevant content of the metaverse, no new content appeared.
In other words, this course, which sells for nearly 30 yuan, only sorts out the existing content, and does not make substantive suggestions to the students.
Some students commented that Metaverse related technologies are not yet mature enough, and the start of classes needs to be delayed.
Some students believe that the content of this course is vague. If you want to learn about the meta-universe-related content, you can go to search engines to find out. There is no need to spend money to buy the course.
A blockchain entrepreneur Liu Huan (pseudonym) who has listened to the course told reporters that he believes that the value of this course is mainly to summarize and organize knowledge, and there will be basically no original content by the author, which is cost-effective for Xiaobai Higher, but there is absolutely no need to buy for professional investors.
For ordinary investors, reports from professional institutions such as colleges or professional investment and research institutions are more helpful, but such reports are generally more obscure.
Most people are more willing to accept the opinions of so-called authorities or experts, but the so-called authorities or experts on the market are often mixed.
Xu Chi, the founder and CEO of MR glasses manufacturer Nreal, said that the popularity of meta-universe-related courses shows that people are interested in meta-universe, which is a good thing. "We actually also call for more people in the industry to speak out, but we are also afraid. Some people who are laymen are going to tell laymen some rules of the industry that are more insiders."
"The basic technologies needed to realize Metaverse include Internet of Things technology, network and computing technology, artificial intelligence technology, electronic game technology, interactive technology, blockchain technology, AR/VR courses, etc. Therefore, the popularity of Metaverse may make the district Blockchain courses have attracted more attention." Momentum is an organization that focuses on Java training. Its company operations director Zhang Xiyu told reporters that as early as 2015, a group of organizations were training in IoT technology, and they were employed because they were relatively advanced. Not very ideal, "Maybe the enthusiasm of Meta Universe will make training companies enter the Internet of Things training again."
However, Zhao Bing, the person in charge of a virtual digital human startup company in Beijing, also emphasized to reporters the complexity of the technology involved in Metaverse.
"(Metacosmic) technical training is a long-term process, not just a few days or months of training."
A game giant recruits millions of people with annual salary, and big factory digs up people's salary by 30%
Behind the hot sales of concept popularization training courses, many companies have announced their entry into the meta universe.
It is natural to recruit talents to enter the meta universe.
Facebook announced that it would recruit 10,000 people in Europe.
The Pico team acquired by ByteDance started social recruitment last month and released dozens of positions in software and hardware R&D, operations, and supply chain.
Before that, Huawei also launched the VR/AR meta-universe school recruitment, and stated that the AR&VR department is an important member of the “8” in Huawei’s “1+8+N” core strategy.
Recently, there is news that related companies of Yuan Universe are offering millions of annual salaries to grab people.
The Beijing News Shell Finance reporter logged on to recruitment platforms such as BOSS Direct Hiring and Hunting Hiring and found that there are indeed many positions related to Metaverse.
Including meta-universe construction engineers, meta-universe management trainees, meta-universe product managers, game planning (met-universe role-playing), scene concept designers, technical art (TA), 3D modelers, etc.
The salary gap for the above-mentioned positions is relatively large, and the annual salary ranges from 100,000 yuan to more than 1 million yuan.
The recruiting companies include both A-round entrepreneurial teams and Internet giants, both emerging technology projects and listed companies.
Take a game giant in Hangzhou as an example. It offers an annual salary of up to 1.44 million yuan (50K-80K·18 salary) to recruit VR meta-universe heads. The job requirements are: more than 5 years of head game project leader and team management experience ; Has rich management experience in VR, meta universe, game project life cycle, etc.
Another technology company with 50-99 people is also recruiting senior ios development engineers to participate in the production of meta universe products, and the salary is 50K-80K·18.
Perfect World, a listed game company, recruits [Meta Universe] scene concept designers with a salary of 20K-45K·14, requires 3-5 years of work experience, graduated in fine arts or related majors, and has a solid foundation in fine arts.
But not all positions have similar treatment.
An entrepreneurial team in the XR field in Beijing recruits Metaverse for content planning with a monthly salary of 11K-20K.
Candidates are required to have unique insights into industries such as XR/AI/blockchain, and are well versed in the operating rules of Douyin, Kuaishou, Station B, tiktok, youtube, Facebook, twitter and other platforms, "Ability to build the company’s self-media An account with unique industry influence".
There is also an entrepreneurial team in the Internet of Things field, recruiting IoT loT system engineers with a monthly salary of 9K-14K, saying that the company "funds 20 million enough, entrepreneurship is about to set sail", and calling on applicants to "join the third industrial revolution of mankind together-" "Internet of Things Metaverse", the job requirements for candidates are: write small programs and simple data analysis, and have the determination to start a business with instant noodles in the early morning.
The imaginary world of the meta universe involves a variety of technologies, and the demand for talents is naturally diverse.
The positions discussed by industry insiders involve technical art (TA), 3D modeling, programmers, game design, product managers, virtual people, VR/AR, blockchain and other fields.
Big data artificial intelligence service provider Qingbo Intelligence is also entering related fields. It recently launched the Nuwa-virtual digital human service platform. At the same time, it is preparing to deploy the metaverse social platform. In addition, it is also doing some related hardware and software integration work.
According to the company, the virtual person can be used for live broadcast, narration and guidance, and content output. It can be widely used in many fields such as film and television, education, and e-commerce.
Talking about the talent needs related to Metaverse, Li Zuxi, Executive Dean of Qingbo Intelligent Innovation Institute, said that if a company wants to implement Metaverse related projects, the most important thing is to find a technical leader, such as a director or CTO-level candidate.
"The actual developers may also have a premium, but at this stage, these director-level leaders who can quickly get such a new project may be the most popular candidate."
"Of course, the concept of some companies may not be implemented for long-term survival, but for a thing to keep up the heat, such as developing a game, or launching a virtual community, which requires a new growth market." Li Zuxi said.
Zhao Bing is currently preparing for the virtual person IP with his team. He told reporters that due to the popularity of the meta-universe concept, the virtual person field now has more demand for talents, but because of the lack of established companies, he basically goes to game companies or Later film and television companies recruit people, or such companies take the initiative to turn to the direction of virtual people to serve the B-side.
"This field is simple and easy to say, and difficult to say. It can basically be done, but the level of refinement of some details is not the same." He admitted that there is still a big gap between domestic virtual human technology and foreign technology. Even if someone from a game company or a post-production company is hired, it will take a while.
"Talents that truly meet the needs are still scarce."
Li Ruo (pseudonym), a headhunter focusing on the Internet field, is currently recruiting people for the Pico team under ByteDance, with positions including structural engineers and optical engineers.
She told the Beijing News Shell Finance reporter that candidates who have already accumulated some experience in XR would be more suitable. She felt that recruitment in this field is still very different from the Internet field. There are a lot fewer people. "It's not so easy to find. , People who have not accumulated this piece before.” In terms of remuneration, it is based on the matching of people and posts, “the market has risen by about 30%.”
The meta-universe robbery war broke out?
Although the meta-universe field is hiring people, the real enthusiasm for its recruitment does not seem to be as high as the rumors.
The Beijing News Shell Finance reporter interviewed many senior headhunters in the Internet and game fields. Most of them said that they have not received any demand for digging people related to Metaverse recently, and they have rarely heard of it in the industry.
The person in charge of one of the largest headhunting companies in the game field also told reporters that no one on the team received this information.
"The news that everyone is seeing is very hot, but there are not many companies that really take concrete steps to implement it." Zhao Bing said that there are also advertising companies that talk to their team, but the other party did not explicitly say that they need to prepare a sum of money to go. In this field, "the recruitment market may be similar, that is, everyone talks about this matter, but it has not yet reached the level of actually grabbing people."
Dona, who participated in a game social product project at Tencent, told the Beijing News Shell Finance reporter that she did not feel that there was a strong “grabbing” behavior in this field. Partners are indeed very popular if they change jobs, such as growth and original paintings."
Regarding the meta-universe-related positions on the recruitment platform that pay hundreds of thousands or even millions, Li Jianqi, a game headhunting consultant, said that many positions are the normal level of the game circle, and he did not see that he was spending money to dig people.
Take technical art (TA) as an example, "A good technical art requires a very high level of knowledge and ability. Those who can persist in technical art positions have experienced things that ordinary people can't do. Naturally. The salary is also very high."
Therefore, he said that these positions are not particularly attractive to insiders.
The game industry itself may be robbing people. For example, as long as it is a high-end technical and artistic talent, there will be a possibility of robbing people.
Wherever these people are put, they must be at the million-year salary level.
"If you can't see the individual projects of Yuan Universe give this level, it is said that the industry is using millions of annual salaries to grab people."
Industry insider Yu Jianing analyzed that due to the low cost of trial and error, games and social networking have become the earliest applications of Metaverse, and they are currently relatively more attempts to integrate with Metaverse.
That's why there is a scene of hiring people with a million annual salary in the game field.
A head 3D small game engine service provider also started recruiting meta-universal positions in July this year. "Generally, the lowest grade starts at 10K, and there are also 40K and 50K high-level talents, mainly based on the candidate's age and situation." The person in charge told reporters that the salary set has not changed due to the popularity of the meta-universe concept, "Meta-universe is mainly a scene in the future, and major companies are mainly in the preparation stage, and will not say that there are sudden changes." In addition, she Emphasize that the technical direction of each company in the game industry is also inconsistent.
Echo, a headhunter in the Internet field, told reporters that even if there really is "grabbing", it is definitely not as good as last year's "Hundred Regiments War" in the community group buying field. She admitted that it was very popular at the time, and even headhunting was immersive. "I hired another company at the time, but it might not be possible at all. For example, those people originally had an annual salary of 400,000 yuan, but Pinduoduo directly hired them away with an annual salary of 800,000 or 900,000 yuan."
People in the circle are not very optimistic about the meta universe. Who is swimming naked in the bubble?
The industry generally believes that Metaverse is still at a fairly early stage.
"Our current imagination of the metaverse is still based on the previous stage, such as our existing mobile Internet, existing VR technology, somatosensory equipment, modeling technology, etc. The appearance of the meta-universe may be completely different from our existing assumptions. For example, it may be a brain-computer interface, or it may be a chemical method that triggers the brain’s nerve impulses. This is all possible due to a non-linear development of technology. Decided.” Science fiction writer Chen Chufan said in an interview with the Beijing News Shell Finance reporter.
The popularity of the meta universe has always been accompanied by controversy.
Previously, a major factory wanted Li Jianqi to help find people from Metaverse, but Li Jianqi felt that the project was not meaningful, so he gave up.
He confessed that he, his headhunters and many friends in the game circle are not very optimistic about the so-called meta universe, and feel that they are far from the game projects they are engaged in. What do you want you to do, but the job description of Metaverse is similar to the game position, and even copied from the game position, then the setting of this position is not meaningful in itself. From a long-term perspective, it is impossible to do it for A concept map made only with PPT to invest in my own efforts, and finally found that nothing can be done."
"According to my understanding, big companies now want to do the meta-universe. I can only say that this is a god-making movement. They just want to be a real rule maker who can control everything in the virtual world." Li Jianqi said.
Although full of controversy, some people are willing to continue to explore the mystery.
In the view of Ni Zhili, founder of Hangzhou Virtual Human Technology Company, Metaverse is a long-term macro concept. It is not a good thing to hype the Metaverse too much, but it is obviously unwise not to think about the Metaverse.
"First think about what to do and how to do it is the most important."
Xu Chi believes that in order to build a good metaverse, the main task at this stage should be to consolidate the underlying foundation.
"Major foreign technology companies have continuously invested in the underlying construction of Metaverse for at least 4 to 5 years. Only by consolidating the underlying foundation can the content ecology grow on it." He said that China has not yet had the underlying foundation for Metaverse. Manufacturers are trying to consolidate, but most major manufacturers are already discussing content and application-level concepts.
"Friends of time, after the tide recedes, everyone will be able to find out who is swimming naked." Xu Chi said.
Beijing News Shell Finance reporter Sun Wenxuan and Li Menghan