It is a very good result to be able to produce 3-5 elite students out of 100 new recruits, and most of them give up halfway because of hard work.
Today, when live broadcasts are becoming normal, Xiazhu Village in Jiangbei, adjacent to Yiwu International Trade City, Zhejiang, has rapidly risen due to its advantages in small commodities and logistics.
"Dream chasers" from all over the world are chasing their "dream of wealth" amidst screams and small profitable commodities.
Entrance of Xiazhu Village in Jiangbei.
Photo by Zhou Sunyu
Recently, the reporter visited Xiazhu Village in Jiangbei to take you into the stories of ordinary practitioners in the live streaming industry.
"Grassroots" anchor:
"Why can we alleviate worries, only to explode orders."
Walking in Xiazhu Village, Jiangbei, every element in the streets and lanes is telling you its relationship with the Internet: the indispensable "explosive style", "net celebrity", "supply chain", and "in the name of every store along the street" "Factory shop" and other words, with eye-catching two-dimensional codes attached to the signboard to facilitate you to contact the business, anchor training, and advertisements with monthly income of over XX million can be seen everywhere.
Street view of Xiazhu Village in Jiangbei.
Photo by Zhou Sunyu
Different from other places, influenced by the work and rest of the anchors "day and night", the afternoon is the beginning of the day in Xiazhu Village, Jiangbei.
A group of “actors” emerged from the doorways of the originally quiet shops and basketball courts, using various methods to promote their products.
The product sold by the anchor Liu Dianzi (pseudonym) is a windproof mask. He is wearing a big red suit standing at the entrance of Xiazhu Village in Jiangbei, using exaggerated physical movements to explain the effect of the product, and shouting loudly: " Three yuan and five yuan each, three yuan and five yuan each, our windshield, windproof ear protection and warmth."
Anchor Liu Dianzi.
Photo by Zhou Sunyu
The pedestrians who come and go have long been accustomed to such scenes, and Liu Dianzi is just one of the various anchors in Xiazhu Village, Jiangbei.
In order to promote products, some people would put a can of Coke into the mask to highlight the protective effect of the mask, and some would kneel on the wet ground, holding a woman's leg, and show off their leather shoe cleaning suit.
After the filming, Liu Dianzi hurriedly returned to the store to release the video, sat in his seat and waited for the order to arrive. A sentence was printed on the wall behind him: "Why is there a way to relieve worries, only to explode orders."
Liu Dianzi's shop.
Photo by Zhou Sunyu
The anchors of Xiazhu Village in Jiangbei can be roughly divided into two groups, one is the "pure grassroots" group, and the other is the "keban" group.
Liu Dianzi belongs to the former. He has never participated in any anchor training. He has been in the industry for a year and a half. With his unique style, he has gained more than 200,000 fans on a short video platform. The "strongest record" is 300,000 yuan a night. The net profit.
"It's not a big deal. In our business, earning one million a night is the starting point." In this regard, Liu Dianzi also deliberately set a rule for himself. He clutched his big ponytail and said to the reporter. I won’t cut my hair until I get a satisfactory result.”
Before engaging in short video delivery, 40-year-old Liu Dianzi was in the building materials business in his hometown in Jiangxi. He said that the funny short videos he created had received more than 60 million views, which made him feel "suitable for short videos." of".
In April 2020, Liu Dianzi and his wife came to Xiazhu Village in Jiangbei. Compared with his hometown, he is very satisfied with his current life, because it conforms to his "crazy" character and identity.
Street view of Xiazhu Village in Jiangbei.
Photo by Zhou Sunyu
"I hope my life is ups and downs and colorful." Liu Dianzi said, "Compared to big cities like Beijing and Shanghai, Xiazhu Village in Jiangbei is more suitable for ordinary people like me. There is no threshold. Everyone All have a chance to succeed."
Liu Dianzi firmly believes that success has nothing to do with luck, as long as he works hard enough.
"Unexpected talent, untimely birth, bad luck, such words are the loser's self-deception." In his opinion, as long as his video is done more and interestingly, coupled with a stable supply chain, it will be able to replicate. The stories of getting rich overnight.
In order to achieve this goal, in addition to eating and sleeping, Liu Dianzi is thinking about exploding videos.
But having said that, Liu Dianzi does not advocate that everyone join the industry. He said that short video delivery is an industry that "does not open for three years, and eats for three years", and it must be done within the scope allowed by the rules. To be different and attract traffic, you must be able to withstand loneliness and withstand failure.
Live streaming is also "involved"
On the basketball court in Xiazhu Village, Jiangbei, more than a dozen people surrounded an anchor group and shouted that they had no disputes, they were just attending training courses.
On the basketball court, everyone was discussing the shooting of a short video with goods.
Photo by Zhou Sunyu
"How do you make progress when you take three shots a day? Why do you get traffic? Give me another 10 shots." A young lady shouted at a middle-aged man, and then turned to another person, "You won’t be interested in watching you like this. Yes, just be creative."
Zhou Zixiang is the person in charge of an anchor training organization in Xiazhu Village, Jiangbei. In his opinion, with the rapid development of the live streaming industry in the past two years, everyone wants to come in and get a share of the pie. This originally "grassroots" industry has also "involved".
"In the past, individuals could start broadcasting. You just need to connect to a store along the street and use your mobile phone to start broadcasting and selling goods." Zhou Zixiang said, "It doesn't work anymore. Those with poor Mandarin and poor expression skills will be persuaded to retire. The direction is professionalization and IPization."
Data map: An anchor in Yiwu, Zhejiang, is carrying the goods live.
Photo by Hu Yixin
To this end, Zhou Zixiang and his companions have summed up a set of "7+3 mode" (that is, 7 days of theoretical practice plus 3 days of replay), from the live broadcast to the selection of products. Under the rigorous course, the whole world The "grassroots" of China ushered in the opportunity of "10 days to change destiny".
"After completing the course, the product cannot be sold and cannot be graduated. For example, if my new student graduates on the first day, the number of orders will reach about 800, and this student will be able to graduate." Zhou Zixiang said, out of 100 new students. It is a very good result to be able to produce 3-5 elite students, and most of them give up due to hard work.
Signs on the street lights in Xiazhu Village, Jiangbei.
Photo by Zhou Sunyu
The anchor Xiaojiao (a pseudonym) used to work in financial investment in Shenzhen. Due to a failed investment, she was burdened with more than 300,000 yuan in debt.
In order to repay the debt, Xiaojiao embarked on the road of live broadcast and brought the goods. Standing at the front of the industry, she relied on her business ability to pay off the debt in three years.
Today, Xiao Jiao still maintains a 12-hour workload every day, while cultivating new anchors while live-streaming the goods by herself. She frankly says that she is very tired, and her long-term "excited" way of speaking makes her voice hoarse.
She said that the current situation of many people in the industry is the same as hers. They have been "encumbered by life" into the industry. Among the students she leads, the best-developed ones are often the "bao moms" who have shares in them." Tenacity".
"Since you feel tired, when do you choose to give up?" the reporter asked.
"Wait for enough money."
"When is enough money?"
"I don't know." Little Pepper said.
Ordinary business: "Love and hate" the anchor
The prosperity of Xiazhu Village in Jiangbei is based on Yiwu's huge small commodities. The feature of small profits but quick turnover puts the anchors and merchants in an embarrassing situation.
Jiangbei Xiazhu street anchor is live-streaming the delivery.
Zhongxin Video Screenshot
Chen Xiaoxia and her husband were originally engaged in micro-business. In 2018, the couple valued the development prospects of live streaming and the local business atmosphere. They came to Xiazhu Village, Jiangbei, Yiwu from Guangdong. "Hongqiaotou" runs a cheap skincare shop.
For the anchors, Chen Xiaoxia can be described as "loving and hating". Although the anchors have brought them business, the anchors have continuously lowered the purchase price in order to better sales, and also reduced their original small profit margins.
"Basically, you can only calculate profits on the basis of gross and cents, and it all depends on volume." Chen Xiaoxia said.
At the door of the store, a group of people are shooting a short video of bringing the goods.
Photo by Zhou Sunyu
Looking at the anchors who "sway" at the door of her store every day, Chen Xiaoxia also had the idea of joining them, but in the end she felt that she didn't seem to be in this business.
"I really admire them. They all came to this live broadcast with dreams. I can't let go."
As the live broadcast of Xiazhu Village in Jiangbei becomes more and more popular, local rents have naturally ushered in the rise. Chen Xiaoxia is very open to this, "Small businesses like us have Internet platforms and open stores in different places. It’s not a problem."
The side of Jiangbei Xiazhu was plastered with recruitment notices.
Photo by Zhou Sunyu
As night fell, Xiazhu Village in Jiangbei ushered in the busiest moment of the day. Supper owners were already in place, waiting for the anchors who were off work to patronize their business.
Standing on the street at the moment, you can vaguely hear the anchor shout from the second floor, "Family, the lowest price on the entire network, listen to my countdown to place an order. 3, 2, 1..."