Fresh "water appliances" are emerging in endlessly, have you ever used them?

　　"Drink 8 glasses of water a day", I don't know if this incident appears on your daily diet list.

Chinese people love to drink boiled hot water. In winter, "drink more hot water" is even more necessary.

Drinking fountains, electric kettles, and water purifiers have become commonplace. Now, major new and old brands have begun to use their brains again, and a lot of new things have been released to make drinking water have more new tricks. , Milk tea machine, tea bar machine, bubble machine... all kinds of "water appliances" emerge in endlessly, have you used it?

　　Yangtze Evening News/Ziniu News trainee reporter Wang Can

　　Consumers: drinking water is also a kind of leisure enjoyment

　　I don’t know if you have noticed that many young people decorate their houses and design a bar in their homes for making tea, drinking coffee, and drinking.

In the past, Chinese households used coal stoves and gas stoves to boil water. Later, electric kettles have entered thousands of households. Now, various "water appliances" that meet diverse needs have created more "drinking water" scenes.

From the kitchen to the living room, bedroom, and office, "drinking water" not only meets the basic needs of quenching thirst, but also becomes a way of leisure and enjoyment, and its scene is expanding and extending.

　　Mr. Wang is 36 years old this year. He bought a tea bar machine after his new house was renovated, and he has been using it for more than a year now.

The desktop tea bar machine he bought is not large, and the transparent water pipe is connected to the pure water bucket at one end and the water outlet at the other end.

The water outlet can be rotated 360o to automatically add water to the kettle. Click on the water intake, heating, heat preservation and other options on the smart touch panel. After a simple operation, you can get the desired water temperature, such as the 55℃ water temperature that can be used for brewing milk powder. The water temperature of 80℃ for brewing scented tea, the water temperature of 97℃-100℃ for brewing old tea and so on.

　　Mr. Wang told the Yangtze Evening News/Ziniu News reporter, “Buying a tea bar machine is about enjoying life when you are free, sitting and watching TV and drinking tea. The tea bar machine I bought is not expensive, 300 yuan. No, it's small and doesn't take up space." When he is free, Mr. Wang will take out his favorite black tea and cook a pot of tea for leisure.

However, after using it for a period of time, Mr. Wang also has a new request, "I want to buy a larger set of tea table, or a cabinet-style tea bar machine, the pure water bucket can be put directly in, and it feels more convenient to use. ."

　　Market visits: "Water appliances" emerge in endlessly

　　A reporter from the Yangtze Evening News/Ziniu News noticed that all major home appliance brands have also introduced new desktop drinking machines. These machines do not need to be installed and can be placed anywhere.

Many drinking machines integrate filtration and heating, with built-in modes such as "boiling water", "milk" and "coffee", and the water temperature can be adjusted arbitrarily.

In addition to meeting the life scenes of office white-collar workers and young people, it also paid attention to the needs of mothers and infants, and slogans "preparing milk and hot water late at night".

　　In addition, milk tea, which is active in the daily lives of young people, has also ushered in a new way of making.

Many people chanted "milk tea for life" and worried about gaining weight, high sugar content, and unhealthy enough.

As a result, a small household milk tea machine turned out.

The reporter saw on the shopping platform that these mini milk tea machines are very small, not much bigger than the cups used daily.

Functions such as milk tea, coffee, milk froth, and tea extraction can all be satisfied, realizing the "freedom of milk tea" that is not afraid of fat.

　　Many people love to drink soda and sparkling water. Nowadays, sparkling water dispensers are also selling well.

The Yangtze Evening News/Ziniu News reporter saw on the shopping platform that there were 1,000+ monthly sales of bubble water dispensers, and 12,000 product reviews were ushered in.

This kind of small appliance can pump up juice drinks, you can make your own sparkling water and sparkling drinks, and have 0 sugar, 0 calories, and 0 fat. Consumers commented, "If you want to drink sparkling water during weight loss, hurry up!"

　　However, the Yangtze Evening News/Ziniu News reporters found during a field visit that such new products are not sold in many offline channels.

The same is true at the data level. Taking desktop drinking machines as an example, data from Aowei Cloud Network shows that in the first half of 2021, the market size of desktop drinking machines was 860 million yuan, with a sales volume of 496,000 units, and online channel sales accounted for 82.9. %.

　　During a visit to the Xinjiekou business district in Nanjing, the reporter saw that the "water appliances" sold on the market are still mainly electric kettles and health pots, and there are occasionally one or two instant drink machines and water purifiers on sale.

A certain brand of desktop drinking fountains with different styles are priced between 3999 yuan and 5999 yuan after discounts. The sales staff told reporters, "Some people buy them for use in the office or at home, and they will also buy them. They sell well. ."

　　Analyst:

　　Subdivide the scene, there is always one to satisfy you

　　According to the "Tmall Drinking Water Industry Trends White Paper", household consumers have put forward higher requirements on health, hygiene, temperature and other aspects. These requirements are essentially more detailed scene-based requirements. Traditional water purifiers, drinking fountains, Water appliances such as electric kettles can no longer meet the needs of these subdivided scenes.

　　Young people need a lot of boiled water when brewing coffee, instant noodles, and various types of beverage milk tea. In summer, they need ice water for coolness; maternal and infant consumers have a rigid demand for the temperature of milk powder, and the use scene is more inclined to the bedroom; quality life group tastes The temperature requirements for different drinks are more refined.

In an environment where the home drinking water scene becomes more sophisticated, new categories such as instant hot water purifiers, desktop drinking fountains, and desktop drinking fountains meet consumer demand for scenarios. Sales in the first half of 2021 ushered in substantial growth.

　　Li Xue, an analyst from the Industry Online Home Appliances Division, believes that the drinking machine market continues to expand, and the industry needs to pay special attention to the market for the drinking machine market.

The water purifier integrates water purification, drinking water, refrigeration, heating and other functions. It exists as an upgraded product of water purifiers and water dispenser products. Its demand will continue to be released among office white-collar workers, mothers and babies, etc., first- and second-tier cities The product will be further refined.