Chinanews.com, Hangzhou, November 18 (Reporter Hu Yixin) Although the 2021 Double 11 promotion has ended, negative public opinions such as "rising first and then falling", "pre-sales spend more money", "false delivery" and other related negative public opinions are still continuing Ferment.

Recently, L'Oréal's ampoules face mask promotion storm continues to be on Weibo's hot search, becoming the focus of public opinion of current consumers.

On the 18th, the Zhejiang Provincial Consumer Protection Committee advised the majority of e-commerce operators to be more transparent and sincere during the promotion period, so as not to make consumers "heart tired" and "heartbroken."

　　At the end of October, several head anchors such as Li Jiaqi and Wei Ya brought a L'Oréal Paris ampoule mask on the live broadcast. L'Oréal Paris officially declared that it was "the greatest effort throughout the year". The 50 masks were priced at 429 yuan. Face".

Many consumers discovered in early November that they could buy 50 facial masks of the same type in the live broadcast studio of the L'Oréal brand in Paris at a price close to half the price.

　　Later, netizens discovered that the official blog of L'Oréal Paris had re-edited its Weibo propaganda, deleting the words "maximum intensity of the year", which once again caused netizens to complain.

　　On the evening of November 17th, Li Jiaqi and Wei Ya simultaneously issued a statement, hoping that L'Oréal Paris could provide a reasonable solution within 24 hours, otherwise it would compensate for it and suspend all cooperation with the brand.

Subsequently, L'Oreal Paris officially issued a statement apologizing at 2 am on the 18th, saying that it would propose a solution.

　　As of now, L'Oreal Paris has not given a specific solution.

　　The Zhejiang Provincial Consumer Protection Committee believes that the many negative public opinions that emerged during the "Double 11" event in the final analysis point to the basis of the same market transaction-honesty.

Whether it is a cumbersome and complicated pricing routine, or the promise of the greatest pre-sale force but not fulfilling it, it is a great consumption of brand image and credibility. Even a strong commercial building may collapse at any time if it loses the cornerstone of integrity.

　　For this reason, the Zhejiang Provincial Consumer Protection Committee advises the majority of e-commerce operators not to use cumbersome promotional rules to add "blocking" to consumers, so that consumers can become "Holmes" and "calculators" to find the most favorable way to place orders. .

At the same time, consumers are also reminded not to trust the anchor's verbal promotion when shopping live, and blindly place orders out of personal love and trust for the anchor, and compare prices across multiple platforms and channels.

　　Zhang Xiongwei, a lawyer at Beijing Weiheng (Hangzhou) Law Firm and Director of Consumer Rights Protection and Anti-Unfair Competition Business Department, believes that L'Oréal Paris’s actions are suspected of false propaganda, price fraud and unfair competition.

　　Zhang Xiongwei explained that L'Oréal Paris claimed to lock the live broadcast room "the greatest effort throughout the year". According to general understanding, it should mean that the price of the product reached the lowest in 2021, but then L'Oréal Paris issued large-scale coupons, which led to consumers The purchase price in the brand's own live broadcast room is much lower than the price in the Daren live broadcast room, which is suspected of false propaganda.

Secondly, L'Oréal Paris’s “Annual Lowest” promotion has no basis or comparison, and is suspected of price fraud.

　　Zhang Xiongwei said that L'Oréal Paris did not fulfill its price commitments with the greatest publicity throughout the year, suspected of deceiving and misleading consumers with false or misleading commercial publicity, and also suspected of unfair competition.

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