"Grass Planting Platform" has become "Leek Land" Why has the taste of good food sharing changed?
If you also love to "plant grass", high-energy warning ahead!
The network platform that makes you want to "browse" and forget to return may have become a piece of "leek land".
Recently, according to "Ban Yue Tan" report, some brands provide "suren bloggers" with pseudo "suren notes" implanted with "software", which is turning "grass planting platform" into "leek platform".
Let's first come to a few concepts of popular science. The so-called amateur blogger refers to ordinary users who have few fans and few reposts.
Compared with celebrities and big Vs, they seem to have limited influence and can't make much noise.
However, because some users are more willing to believe in the recommendations of Suren, and "Suren Note" can create a false atmosphere of "a large number of ordinary people are using", "Suren" has become the brand's new favorite.
The "experience notes" that should record the true feelings of consumption have become a new weapon to mislead consumers.
Earlier, the "Beijing News" had exposed the writing of "planting cursive posts" in medical aesthetics.
In an advertisement placed by a medical beauty agency, the amateur blogger first confided his feelings in the first person, and resonated with phrases such as "destroying everything in one place", "painful inferiority", and "envy of beautiful sisters".
The next step is to post beautiful pictures and show beautiful photos, highlighting the effect of "people become more refined" after plastic surgery.
The name of the plastic surgery organization as the key information was quietly buried in the copywriting, trying to weaken the color of the advertisement.
The problem is that the real situation is not only "beautiful but not beautiful", but also a lot of lies.
Many amateur bloggers only see "promotion fees" and are busy with "just bad rice", regardless of product quality.
According to people familiar with the matter, some amateur bloggers lack the professional ability to screen product efficacy when receiving advertisements.
Due to the long period of observing the effects of product use, many people simply do not have time to "use them first, then promote them" in order to receive more advertisements.
In the past few years, celebrity endorsements have repeatedly "turned over." A very important reason is that many celebrities are "symbolic use". A sip of health care products and a sip of weight loss water will blow the product to the top.
If celebrities endorse something they never use, how can consumers believe it?
In contrast, the popularity of "Suren's Notes" is based on the public's trust in the "experience of people who have passed by."
There is no problem with "planting grass" to stimulate consumption.
There is no barrier to network communication, and there are brothers in the four seas. It should be a wonderful thing for people to enjoy the same beautiful scenery and taste the same food in "dislocation time and space".
In recent years, searching for consumer guidelines online has become a compulsory course in modern life.
From small travel, shopping, dining, to tourism, decoration, medical beauty, "lightning protection" and "hiding pit" with the help of other people's experience are the first choices.
Take me as an example. Whenever I encounter "amateur notes" such as "These office snacks I have eaten are not fattening", "small but easy to use home good things" and so on, I will first collect a wave, as if it is just a key. Can reap the experience value of predecessors.
In the eyes of Professor Huang Chuxin of the Chinese Academy of Social Sciences, the accurately accessible "grass notes" bombarded with its ultra-high reputation and ultra-high traffic content can easily arouse users' desire to purchase and guide users to purchase. It is in itself taking advantage of consumers' convergent psychology. Realize part of the user's personal experience.
It's just that a gentleman loves money and gets it right.
There should also be rules for the realization of "grass planting", and the "grass planting platform" cannot be allowed to become a "chive land".
If the situation of "continuous cutting" does not change, consumers will also become scary birds that no one can believe.
In this way, it will not only hurt the credibility of the platform, but also the economic vitality of mass consumption.
The "grass-grass platform" is not an illegal place, and the "evaluation + sales" promotion posts that the brand advertises to amateur bloggers should also be subject to a series of laws and regulations such as the Advertising Law and the Anti-Unfair Competition Law.
If consumers lose their rights and interests due to false "growing cursive posts," they can naturally take up legal weapons to protect their legitimate rights and interests.
As a senior "Little Weed Puller", I hope that everyone can do less calculation of "cutting leeks" and share more sincerely, so that "planting grass" can return to its true nature and return to the original intention of ordinary people to help ordinary people. .
Bai Jingjing Source: China Youth Daily