Manon Fossat 8:35 a.m., November 16, 2021, modified at 8:43 a.m., November 16, 2021
In all distribution chains, the prices of certain raw materials are soaring.
Guest of Sonia Mabrouk on Europe Matin Tuesday, the business manager Michel-Édouard Leclerc assured that for certain products, the group was ready to "take on its margins" for the benefit of farmers.
After energy and fuel, the surge in prices is now affecting agricultural raw materials, particularly wheat, but also the prices of industrial materials such as cardboard and plastic. And all of this has an impact on the prices on supermarket shelves. Invited on Europe Matin Tuesday, the business manager Michel-Édouard Leclerc, at the head of the distribution group, acknowledged that a "wave of very strong increases" is coming to France.
"I am back today because I think that we must not let this inflation pass. We must negotiate, sort out and oppose. On certain price increases we cannot do otherwise, otherwise farmers will file for bankruptcy . Whether it is the people who make wheat, flour, or bakers who make baguettes. They are forced to raise prices otherwise they do not sell anything, "he said.
Regarding his brand, the boss assured that "prices will follow inflation" but that a "sorting" will be operated.
"There are price increases that come to us from French farmers, producers, breeders, and those, they will pass. We will take on our margins, smooth and make long-term contracts in such a way. that the consumer is not impacted suddenly. "
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