Do you dare to "scan" the QR code advertisement on the express receipt?
■There is a black industrial chain behind the chaos of express delivery
■Experts said the platform will face penalties if it fails to fulfill its information protection obligations
The "Double Eleven" promotion came to an end, and some express delivery has been delivered to consumers.
Recently, some consumers reported that a QR code advertisement appeared on the express delivery bill, and scanning the code was actually to promote loans.
Not only that, the Red Star Capital Bureau found that in addition to advertising, express delivery orders have already formed a "black industry chain" of bulk reselling.
In recent years, four major e-commerce companies, Taoxi platform, JD.com, Pinduoduo and Douyin, have successively launched their own electronic face sheet systems.
Why is there frequent chaos in express delivery nowadays?
Behind the battle for electronic face orders is the competition between e-commerce companies for e-commerce data.
But at the same time, the express electronic form was also targeted by people with ulterior motives due to its rich information, and later became the hardest hit area for personal privacy leaks.
Who posted the ad?
QR code advertisement on the face sheet
Express companies and e-commerce companies deny
Recently, many consumers have reported that two-dimensional codes for promotion and lottery advertisements have appeared on some of their express delivery. Some advertisements are directly printed on the express delivery list and integrated, and others are posted on the express packaging box.
Many of these advertisements are marked with words such as "win iPhone" and "scan code to draw instant noodles", attracting users to scan the code, but after scanning the code, they are often "prizes" such as lending and financial management.
It is reported that the express delivery list with the QR code "advertisement" includes many express companies such as Yunda, Zhongtong, YTO, and Jitu.
On November 13, a ZTO courier told the Red Star Capital Bureau that in the couriers he collected, there were indeed QR code advertisements printed on some courier bills, but regarding the content of the advertisement and the source of the advertisement, he said, “It should be Is automatically generated by the merchant".
Subsequently, the reporter asked an e-commerce merchant. The e-commerce merchant denied that, “The merchant can put a small card in the goods, and there is no need to print a QR code.” The above-mentioned merchant said that it should be printed by the express company.
So, where is the source of the advertisements that consumers receive?
This seems to be a mystery.
According to the "Consumer Rights Protection Law", such a false QR code has misled consumers.
If it is to induce consumers to buy goods or services, it is suspected of infringing on consumers' right to know and choose; if it is to induce consumers to fill in personal information, it is also suspected of infringing on the rights of consumers to protect their personal information.
Behind the chain of interests
2-5 yuan per order
Your express order is being sold in bulk
The reporter also found that since late October, in major express delivery groups, express delivery bills with personal information such as names, phone numbers, and addresses have been purchased in bulk at a clearly marked price. The situation is rampant.
On November 5, the reporter contacted a buyer. He stated in the quotation that the real-time face-to-face orders were purchased at "prices ranging from 2 to 5 yuan." As for the specific operation method, “you only need to take pictures of the express face-to-face information every day. , And then upload them to Baidu Cloud in batches.” The buyer said that after delivery, all bills will be settled the next night.
"3.5 yuan for a photo, the specific price depends on the quantity and quality." Another buyer said that a large amount can add money.
When asked what quality means, the other party said, "It is express goods and prices." It is understood that express delivery orders for mothers and babies, health care products, and cosmetics are the most popular.
When asked where these noodles eventually flowed, the other party said, "Precision marketing."
Some insiders said that after the information is obtained by criminals, it will be sold to fraudsters.
It is understood that many of these sellers reselling express delivery information are couriers, and there are also people on e-commerce platforms and express outlets, and some can make thousands of transactions a day.
Nowadays, as the electronic form of "electronic data", it has become the object of competition among major Internet platforms.
In May of this year, Douyin launched the electronic logistics face order system, and from August it cut off the electronic menus of Cainiao and Pinduoduo, and pushed its own electronic face order system.
It is reported that Douyin's electronic face list mainly covers businesses that are Douyin's self-operated stores.
At present, Douyin's electronic face list has completed docking with SF Express, Post, JD.com, and Santong Yida.
So, why are e-commerce giants, express companies, and small merchants so keen on electronic face-to-face orders?
The main reason is still data information.
Some market participants have analyzed that the e-commerce platform can use big data to analyze the consumer's consumption orientation and further push related products.
Therefore, behind the electronic face-to-face controversy is the competition between e-commerce companies for e-commerce data.
expert:
Whether the personal information is listed above
Should be given to consumers to choose
Behind the ever-increasing volume of express orders, consumers' personal information is also constantly being valued.
It is worth noting that Double Eleven this year coincides with the promulgation of the Personal Information Protection Law.
On November 1, the "Personal Information Protection Law of the People's Republic of China" was formally implemented, which imposed strict restrictions on the scope of personal information collection and processing methods, and provided favorable legal guarantees for the protection of personal information.
Zhang Kun, an expert in the financial technology industry, said that according to the Personal Information Protection Law, violations of personal information can be fined less than one million yuan, or less than 50 million yuan or a percentage of the previous year’s turnover if the circumstances are serious. Fines below five.
"Compared with the previous "Interpretation on Several Issues Concerning the Application of Law in Handling Criminal Cases of Infringement of Citizens' Personal Information", the two high judicial interpretations mentioned that the amount of fines is generally more than one and five times the amount of illegal income, and the fines are greatly enhanced. "
In this context, personal information processors should adopt corresponding security technical measures such as encryption and de-identification to protect personal information.
"Nowadays, some express delivery orders have been anonymized, such as mobile phone numbers with asterisks, surnames with asterisks, etc. However, convenience and security are always contradictory. If all is not visible, express delivery must pay extra. Operations such as scanning the code to view the complete address in the client will affect the delivery efficiency." Zhang Kun said.
In his view, a more perfect approach is to leave it to consumers to choose whether they can print the address and other information on the express delivery slip. If they do not agree, the delivery efficiency may be affected, but the personal information can be improved. protection of.
For consumers, they should also raise their legal awareness and pay attention to their own privacy protection. For express delivery information, aliases can be used, and addresses can be inaccurate to the house number.
Chengdu Commercial Daily-Red Star News Reporter Yu Yao and Shen Mengyun