While Apple's "iPhone" occupies nearly half of the domestic smartphone market share, smartphones developed in-house by an emerging home appliance maker in Tokyo will be on sale from this month.
As the number of terminals with large screens increases, it features a unique design such as making the screen smaller so that it is easier to hold, and the focus is on grasping the needs of users.
Balmuda, an emerging home appliance maker in Tokyo, held an event in Tokyo on the 16th and announced a 5G compatible smartphone designed and developed in-house.
As the number of smartphones with larger screens increases, the screen is 4.9 inches, which is smaller than other smartphones, and it has a unique design that makes it easier to hold the terminal, such as making it a rounded shape instead of a plate-like shape. It is a feature.
In addition, it is said that it pursued ease of use, such as making it possible to start the application with few operations.
Manufacturing is outsourced to Kyocera, and sales will begin on November 26th.
In the domestic smartphone market, Apple's "iPhone" accounts for nearly half of the market share, and the market share of Japanese manufacturers is declining year by year, so the focus will be on grasping the needs of users with unique designs and functions.
President Gen Terao said, "Smartphones are an auxiliary tool for living better, but they are all too glued to the screen. We have devised a feeling of use so that each work can be completed quickly."
Domestic smartphone share A rare market in the world where iPhone occupies nearly half
According to the private research company MM Research Institute, about 14.72 million smartphones were shipped in Japan during the six months from April to September, an increase of 9.3% from the same period last year.
By manufacturer, Apple in the United States accounts for 45%, and Japan is a rare market in the world, with "iPhone" accounting for nearly half of the market share.
In addition, Sony Mobile Communications has 10.7%, Sharp has 10.4%, Samsung Electronics of South Korea has 10.1%, and OPPO of China has 6.2%.
Recently, the momentum of Chinese manufacturers is increasing, and when limiting to "SIM-free" where users can freely choose a telecommunications company, OPPO is ranked 3rd (18.6%) and Xiaomi is ranked 4th (7.1%). I am.
Pushed by these overseas manufacturers, NEC withdrew from the smartphone business in 2013, and domestic manufacturers struggled with Fujitsu selling its mobile phone business to investment funds in 2018.