China News Service, Beijing, November 11 (Zuo Yuqing) "A mask sells for thousands of yuan." Recently, Canada Goose has once again rushed into the hot search on Weibo with its sky-high masks.
Can small masks sell for hundreds or even thousands of dollars?
Some netizens joked and asked: "Can you breathe Canadian air?"
According to the official boutique of Canada Goose, there are currently three masks on sale with prices of 600 yuan, 800 yuan and 1,000 yuan respectively.
An introduction to the sky-high masks in the official Canadian goose boutique.
Among them, the Tech mask with a price of 1,000 yuan is introduced in the product details: "The Tech mask is made of our durable Arctic Tech fabric, which is comfortable to wear and has strong protection, and is suitable for all kinds of necessary outing occasions."
Chinanews.com has noticed that although the mask contains a carrying belt + 2 filters and advertises "suitable for all necessary outing occasions", the product details also clearly mark "
this product cannot be used as a medical device or Personal protective masks and have not been tested or certified for any such purpose
."
This also means that
the mask only has the function of preventing cold and cannot play an anti-epidemic effect
.
"In the current environment, non-medical masks are somewhat tasteless." Some netizens said.
More netizens said: "Is this harvesting the IQ tax?"
However, some styles of masks of Canada goose have been shown to be out of stock when netizens were discussing it.
The customer service staff told Chinanews that the specific replenishment time could not be confirmed for the time being, and the store would only “replenish items from time to time”.
According to its flagship store on Tmall, the 600-yuan masks have been removed from the shelves, the 800-yuan and 1,000-yuan masks are partly out of stock, and the thousand-yuan masks are "the second most popular sports protective gear in this store."
"It's a goose that I can't afford." Some netizens expressed feelings about the soaring price masks of Canadian goose.
But compared with down jackets with a price tag of up to five figures, a thousand-yuan mask seems to be nothing.
Canada Goose Tmall flagship store.
"Canada goose" may not be a Canadian goose?
Celebrity endorsements and film and television implantation have created Canada Goose's high-premium brand image.
However, no matter how high the premium is, it needs to be supported by excellent quality.
In September 2021, the National Enterprise Credit Information Publicity System showed that the Canadian Goose-related company Xiji (Shanghai) Trading Co., Ltd. was fined 450,000 yuan for false propaganda and misleading consumers.
"All our down mixed materials contain Hutterite down, which is the finest and most warm Canadian down". The Canadian Goose Tmall flagship store used this as a slogan to promote the warmth and high quality of Canadian goose down jackets.
The penalty notice shows that relevant experts stated that when the bird species are the same, the quality of the down is related to the maturity of the bird, and has nothing to do with the place of production and the climate.
Canadian goose emphasizes the origin of "Hutterite" to demonstrate the warmth of down and there is no factual basis.
What's more, most of the products sold by Canadian goose are not made of high-loft goose down with better thermal insulation properties, but duck down with lower loft.
The Canadian goose’s “selling dog meat with sheep’s head” has not gone far. Now, facing thousands of yuan masks, some netizens can’t help but wonder: “Are the sky-high foreign masks better?”
Perhaps as the buyer stated in the product evaluation: "It's not worth the price, the box is worth more than the mask." (End)