Where is the home of the "senders", Yu Minhong sells vegetables and Li Guoqing sells wine?

　　Chinanews client Beijing November 10 (Zuo Yukun) In February of this year, Wei Ya said in a variety show that "the destination of stars is to bring goods" and also attracted some questions about "will you be too dare to say" .

　　Nowadays, not only celebrities who have long been accustomed to life under the spotlight, but even the "seniors" who used to talk and laugh in the business world, and talk in the voluminous financial circle, have also started to shout "if not the lowest price" in the live broadcast room. "You return the goods, I pay the bill" the ultimate push and pull.

"Selling Vegetables" Yu Minhong

　　Yu Minhong, who is nearly sixty years old, still has some Jiangsu-Zhejiang accents in Mandarin.

On the evening of the 7th, when he recited Su Dongpo's "Chibi Fu" during the live broadcast, the intelligent voice recognition converted the ancient masterpieces into a series of unrelated words.

Screenshot from Yu Minhong's live broadcast.

　　This may be the best proof that "speaking bad Chinese does not mean that you can't speak English well".

Yu Minhong, the founder of the New Oriental Education Group, who sits in a study room surrounded by bookshelves, is the main prototype of the inspirational film "Chinese Partner". He has a face that the post-80s, post-90s, and even post-00s can't hide on the way to learn English.

　　Yu Minhong, who is accustomed to discussing English, talked in the live broadcast that he spent a lot of time reading and read a lot of books about Su Dongpo and Lao Tzu.

But there are not many people who really care about whether he can memorize the 5,000-character "Laozi", and everyone still wants to know where his educational empire will go.

　　At noon on the 8th, topics such as "Yu Minhong will bring a hundred teachers live to sell agricultural products" and "New Oriental will retreat 1,500 teaching sites" rushed into hot searches.

Since the implementation of the “double reduction” policy, New Oriental’s evaporating market value and the leaving teachers and students, after all, are marked by the “red truck carrying nearly 80,000 sets of idle desks and chairs donated to rural schools” introduced in the official account. distance".

Image source: New Oriental WeChat public account

　　Yu Minhong said that Su Dongpo embodies the feelings of an intellectual. When he encounters problems, he is open-minded, unrestrained, and humiliated. He tries his best to live his life well. He is a person he likes very much.

　　Thanks to New Oriental's well-managed cash flow, Yu Minhong was able to exit the market with relative dignity.

Although there is still a lot of discussion in the public opinion field about "Yu Minhong retains decency" and "Yu Minhong is not worthy of sympathy", Yu Minhong's unexpected decision to set up a large-scale agricultural platform to sell vegetables also seems to many people to bring some " "Bamboo sticks and mango shoes lighter than horses" pleasure.

　　Many netizens are also looking forward to whether the former New Oriental teacher and current vibrato tape anchor Luo Yonghao, who relied on live broadcast to bring salty fish to turn his back, can become the target of imitation of Yu Minhong's transformation.

　　"Most ancient scholars have a Su Dongpo in their hearts. He was shocked to join the world and born free and easy. I also hope that Yu Minhong will find his pair of straw sandals as soon as possible." Some netizens left a message like this.

"Selling Wine" Li Guoqing

　　"What kind of entrepreneur, I am now, the business is gone, the home is gone, call me Qingzi." From the founder of the New York Stock Exchange listed company "Mr. Li" to the stupid person who took 130 million yuan to go out of the house. Bai Tian "Lao Li", and then to the live broadcast anchor "Qingzi" who claimed to be a high-quality man of humanity, experienced the "Celebrating the Year of the Year", a rare couple in the history of Chinese business. It's another spring in the career of working in the live broadcast room.

　　If there is still a question mark on how Yu Minhong will live broadcast the goods, then Li Guoqing has already played this business clearly.

　　In the era of barbaric growth, Li Guoqing led Dangdang with a "partial discipline" style of vertical play, with his unique style occupying a corner of the e-commerce arena.

It is a pity that in the face of the acceleration of the Internet, there is no universal and evergreen model, only the constantly involuntary boss.

　　Today’s Li Guoqing has a VIP who "reads in the morning and evening" on his left, and a thousand yuan subsidy for Xiao Maotai on his right. He sells liquor in the live broadcast room and talks about jokes. He smiled and commented in the short video that "live streaming will continue to be popular and become more and more popular." You have to lift up your clothes to show the "flow code"-the jingle Dangdang official seal hung on the waistband.

Li Guoqing said in the live broadcast that Dangdang's official seal was hidden on the waistband.

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　　Obviously not long ago, he still

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　　From the beginning, it was stated in the video that Moutai tastes similar to dozens of yuan of wine. Drinking Moutai is an IQ tax. Later, I paid 1499 yuan to sell the Feitian Moutai for more than 3,000 yuan, and sometimes it was necessary to use Moutai to fill up the face.

Entrepreneurs who don't want to bring goods are not good Internet celebrities. Li Guoqing, who has never been afraid of "slaps", explained with practical actions what it means to "join if you can't beat them."

Li Guoqing sells wine live.

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　　The new list data shows that Li Guoqing’s live broadcast sales in the past 30 days were 23.9821 million yuan, and the sales of the most recent live broadcast on November 7 was 1.0319 million.

Although far less than Luo Yonghao, but from the first show of 200,000 sales to 2.18 million per game, it is also a tenfold leap.

　　Today, the top three sales of his brands on the shelves are all alcohol, and "Mr. Li"'s morning and evening studies seem to have been gradually forgotten by "Kingzi".

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　　The outbreak of the epidemic has resulted in a variety of commercial forms being packed in containers made up of live video streaming, and live streaming e-commerce has grown at an alarming rate.

　　Since Li Xiang, Li Jing, Liu Yan, Lin Yilun, Ye Yiqian and many other hosts tested the water on platforms such as Taokuaisha, the top stars have also entered the game one after another.

For example, during the "June 18" period of 2020, a total of 300 celebrities will successively log on to the Taobao live broadcast platform, and over a hundred celebrities on JD.com will also broadcast live during the same period.

　　At that time, celebrity live broadcasts also needed the support of professional anchors, and most of them only offered a few words from time to time, and assumed the role of chatting and propaganda with netizens.

Merchants have high hopes for the ability of celebrities to bring goods. The platform uses celebrity popularity to promote live broadcasts, and celebrities tap the new value of making money for themselves. However, this connection of interests has shown more changes in the ebb and flow of the industry. .

Video screenshot.

　　After more than a year of your singing and I appeared on the stage, disputes over the rollover of orders, fakes, and low turnover have replaced the myth of "144 million in 4 hours of live streaming". The live streaming also revealed "unimpeded business." Path" of the fangs.

　　Some celebrities exit, and new blood joins.

Xiaomi Lei Jun, Gree Dong Mingzhu, Ctrip Liang Jianzhang, etc., who are "not bad for money", have worked very hard to promote their own products in front of the rectangular screen. Liu Yuanyuan, a talented girl from Peking University who used to screen the circle of friends with the inspirational speech "Hard Men", also left. Into the live broadcast room with the goods.

　　Some people in the industry believe that live streaming by entrepreneurs will remain the norm for some time to come, but from a long-term perspective, perhaps this is just a microcosm of the times.

　　The "Svens" live broadcast room has "wine and food". Can they handle the wine glasses and rice bowls?

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