China News Service, Hangzhou, November 10 (Reporter Xi Jinyan) With countless commodities and intangible rules, this year's "Double Eleven" started the carnival mode as early as November 1.
However, some netizens found that the most received is not express delivery, but marketing text messages, and even merchants called to inform pre-sale activities, changing from "marketing" to "hard sales."
In the era of digital economy, it is easier for businesses to obtain consumer personal information, which breeds many undesirable phenomena such as misuse of personal information to carry out commercial marketing activities.
In recent years, the state has been increasing its efforts to protect personal information and control spam messages.
On November 1, the "Personal Information Protection Law" was officially implemented.
Will problems such as big data "killing familiarity" and personal information leakage be cured?
How to have a peaceful and orderly "Double Eleven"?
How will we decide on our personal information?
This reporter interviewed relevant experts and consumers.
How to solve the problem of "Double Eleven" marketing SMS bombing?
Every shopping festival, a variety of marketing text messages are definitely indispensable, and during the "Double Eleven" period, they burst out intensively, which is very annoying.
"99% of the promotional text messages will not be opened at all, so they are considered to have not been seen." Netizen Nan Bao (a pseudonym) told reporters.
"I started to receive marketing text messages related to'Double Eleven' around October 13th," shopping expert orange bubble water (pseudonym) told reporters that he can receive hundreds of messages every time, and important text messages are all I was overwhelmed, and then I downloaded blocking apps, and the situation got better. "Most people don't read it. Merchants send text messages just extraneously."
What disgusted many netizens is that these marketing text messages have not been canceled.
Natural scroll (pseudonym) told reporters that he had replied to "TD", "TD unsubscribe", "TD unsubscribe", "unsubscribe" and so on. If you are lucky, it may show successful unsubscription, but you will still receive related text messages afterwards. Especially desperate!"
According to industry insiders, after netizens responded, it was easy for businesses to judge that this was a real user.
In fact, it is not allowed for merchants or platforms to send marketing text messages privately.
Zhang Hao, deputy director of the Internet Legal Department of Jingheng Law Firm, told reporters that according to Article 18 of the "Administrative Provisions on Communication Short Message Services," merchants sending commercial marketing short messages without the consent of consumers are illegal.
Shopping expert orange bubble water said that the harassment of marketing text messages is only the appearance. In fact, what I am most afraid of is that my personal information does not know when it will be leaked...
Collecting personal information cannot "reach out"
In the era of the digital economy, chaos in the field of personal information protection is raging. Some companies, institutions and even individuals collect, illegally acquire, overuse, and illegally buy and sell personal information at will, infringing on people's peace of life.
On November 1, the "Personal Information Protection Law" was formally implemented, which clarified: Do not excessively collect personal information, abuse face recognition technology, big data, etc.
Wang Chunhui, Professor of Zhejiang University, Director and Chief Expert of the Research Base of Cyberspace Governance and Digital Economy Rule of Law (Yangtze River Delta), and a member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, said that the implementation of the "Personal Information Protection Law" marks the entry of a new legislative system for personal information protection in my country. Stage of development.
Wang Chunhui believes that the "Personal Information Protection Law" will establish a personal information protection system with clear rights and responsibilities, effective protection, and standardized utilization, especially on the basis of protecting personal information rights and interests from infringement, and promoting the reasonable and effective use of personal information in accordance with the law.
Li Qingfeng, deputy director of the Institute of Information and Legal System Construction of Hangzhou Dianzi University, said that the "Personal Information Protection Law" has two points that are particularly worthy of attention, that is, it clarifies the core rules of "inform-consent", which can be widely applied to any personal information. In the case and contract, have the ability to actually operate.
At the same time, the "Personal Information Protection Law" currently stipulates that "a fine of less than 50 million yuan or less than 5% of the previous year's turnover" is currently the highest penalty for personal information protection, which can effectively curb potential violations.
The vitality of the law lies in its implementation, and the authority of the law also lies in its implementation.
"The effect of personal information legislation must be fully reflected in law enforcement and tested in law enforcement." Wang Chunhui suggested that a personal information protection system should be established at the national level to prevent and punish violations of personal information rights and interests, and at the same time strengthen personal information protection publicity Education, promote the formation of a good environment for the government, enterprises, relevant social organizations, and the public to participate in the protection of personal information, and ensure that the requirements and regulations of the Personal Information Protection Law are fully implemented and implemented in social life.
My information, how do I call the shots?
In daily life, how is personal information leaked?
Li Qingfeng told reporters that personal information has been leaked in various situations. Legal collectors have leaked them. For example, hotel accommodation, insurance companies, administrative agencies, etc. have the right to legally collect personal information in the normal course of business, but after the information is collected , Is illegally leaked or sold to a third party by individuals of the company or organization, or collectively; there are illegal collectors, and individuals often encounter situations in which they need to provide some personal information temporarily in their daily lives, such as documents printed or copied in print shops Personal information in, or request to fill in an informal "after-sales service form" to illegally collect personal information; there are also personal disclosures, personal disclosures of their personal information or photos on social software or the Internet, etc., and they are obtained by others .
Li Qingfeng believes that there are many reasons why the sale of personal information has been repeatedly banned.
In the era of big data, personal information itself has great economic value. Information such as shopping records and physical health conditions reflect personal consumption needs and living conditions. After obtaining such information, operators can selectively promote potential consumption possibilities to individuals. For consumers, seeing the products they may need will also promote their desire to consume.
How to effectively protect your personal information in daily life?
Some people in the industry suggest to increase security awareness and avoid using real names when shopping; tear off personal information when discarding express boxes; destroy ID copies in time after use; bills with personal information, such as bus tickets, air tickets, express receipts, etc., It should be properly handled or destroyed; the print shop will delete the printed information immediately after printing.
In addition, it is necessary to raise awareness of precautions and not to show personal information arbitrarily.
Such as setting a high security password, not leaving contact information for embezzlement, not clicking on links to unknown websites, and not installing random software from unknown sources.
Once it is discovered that personal information has been infringed or infringed on personal information, measures should be taken to stop it in a timely manner, and legal protection may be sought when necessary to avoid greater losses to oneself and others.
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