(The 4th CIIE) Exhibitors of the CIIE returned with satisfaction
China News Service, Shanghai, November 10 (Reporter Li Jiajia) Under the increasingly mature normalization of the prevention and control of the new crown epidemic, China's economy has recovered with high quality. At the 4th China International Import Expo, they were brought by Bright Food Group and Metro The bluefin tuna "open fish show" has returned again, fully demonstrating the "hard power" of importers here in global sourcing.
Chen Zhiyu, Deputy CEO of Metro China, said: “The CIIE is a world-class platform for companies to deepen cooperation. We hope to show Metro’s global sourcing capabilities to audiences and cooperating companies around the world.”
China's new generation of middle-class families are beginning to take shape, and "quality" and "individuality" have become brand new consumer keywords.
"This group of consumers are not so price-sensitive. They care about cost performance and experience," Chen Zhiyu said. "Global procurement and differentiated product selection capabilities give us the confidence to meet the consumer needs of the new generation of middle-class families."
The annual CIIE is selected from November 5th to 10th, which coincides with China's annual "Double 11" global shopping carnival season.
Many new products exhibited by participating brands have just been launched at the CIIE and will be launched simultaneously on e-commerce platforms such as Tmall International. This seems to have become a "standard configuration" for many participating brands to enter the Chinese market.
For example, the Ethiopian coffee at the CIIE last year will be sold online on the second day of the contract with Tmall. The new Canadian ginseng and New Zealand honey products contracted this year are said to be delivered to Chinese consumers soon.
According to reports, the import scale of American ginseng on Tmall International will reach more than 50 tons in the coming year.
The Canadian American ginseng brand Dashanxing, which has the most retail stores in North America, participated in the two CIIEs, and each time has a different feeling and experience.
Ye Yupei, general manager of Dashanxing China, told reporters that China is one of the few markets in the world where consumer groups are diversified and open.
"The big Chinese market is a big opportunity in the world. The Chinese market is like a huge magnet, opening doors of opportunities for companies from all over the world. Just like our trip to the mountains, in order to allow the majority of Chinese people to enjoy the high-quality Citigroup more conveniently. Participate, Da Shan Xing decided to enter the Chinese market. China is not only a world factory, but also a world market, which contains boundless opportunities."
Ye Yupei said that for this participation in the CIIE, Dashanxing and Tmall International signed a "national hot money" contracting plan, which will have a greater impetus for the company's future development.
As an old friend of the CIIE, BOBOT from the United States has participated in the exhibition for three consecutive years, and the exhibition area has continued to expand.
"The CIIE will allow us to see more new and unique products, and it will also allow us to experience what is called customer-changing life." BOBOT brand marketing director Sun Yang said with a smile, and he finally experienced the "squeeze" of the booth at the CIIE. The feeling of "explosive", "through the Expo will make us more adhere to the independent research and development of new smart cleaning products, and bring more convenient and easier home life to millions of families."
At the CIIE, New Zealand’s largest brand and producer of Manuka honey, Comvita, reached an in-depth cooperation agreement with many leading domestic partners in China, including Tmall International. Zheng Yan, general manager of its China region, said, This CIIE will be very rewarding for us. The successful holding of the 4th CIIE under the severe situation of the epidemic also shows us the perseverance and determination of the Chinese government. We are full of confidence in the future development of the brand in China.
The 4th CIIE is coming to an end, and both exhibitors and buyers are still unfulfilled. The venue is still very popular, and CIIE's spillover effect continues to ferment.
As the "veteran" of the fourth CIIE, Danone, the world's top 500 food company, not only once again joined hands with Chongqing Foreign Economic and Trade Group's Yu-Europe Cross-border E-Commerce Co., Ltd. at the CIIE to sign a large US$300 million cooperation order.
Among the nearly 140 exhibits displayed at this CIIE, more than 90% have participated in "Double 11", and some of the first new products released at the CIIE have become popular models.
"Thank you for this platform of CIIE." said Weibo Xie, member of Danone's global executive committee and president of China and Oceania: "We personally feel that the popularity and resources of this year's CIIE have further gathered, and cutting-edge innovative products are dizzying.'Expo speed' and The'Shanghai Speed' is improving every year, which surprises and amazes us."
Xie Weibo said: “Danone will continue to fully support the CIIE, seize the huge opportunities brought by the CIIE and China’s opening to the outside world, and introduce more Danone’s healthy and high-quality products from all over the world into the Chinese market. At the same time, we will further accelerate our efforts. Taking China as a starting point will benefit the global pace of innovation."
It is understood that Danone formally signed a contract with the China International Import Expo Bureau for the fifth CIIE as early as the second day of the current CIIE, and booked its booth for next year as early as possible.
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